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Facebook Adds 24 Languages to Rosetta Translation Feature

Facebook’s Rosetta is a machine learning system that extracts text in many languages from over one billion images in a real time. Facebook built its own optical character recognition system that can process such huge amount of content, day in and day out. In a recent blog post, Facebook explained how Rosetta works, using a convolutional neural network to recognize and transcribe text, even non-Latin alphabets and non-English words. The system was trained with a mix of human- and machine-annotated public images. Read more

Hollywood Wins Piracy Battle Against STB Seller TickBox TV

Georgia-based TickBox TV has agreed to end all piracy-related activities and pay $25 million in damages to Hollywood studios and streaming services that had accused the set-top box manufacturer of copyright infringement. Major film and television companies filed a proposal yesterday with the U.S. District Court in Los Angeles for a permanent injunction against TickBox to prevent pirated movies and TV shows from being streamed to consumer televisions via the STB. The decision is the first legal win for the Alliance for Creativity and Entertainment (ACE), a coalition of entertainment companies and studios formed to combat piracy. Read more

Mattel Launches a New Film Division to Help Revitalize Sales

Toy maker Mattel just opened a new division, Mattel Films, to develop and produce movies based on its brands and headed up by Academy Award-nominated producer Robbie Brenner. Known for her work on “Dallas Buyers Club,” “Mirror Mirror” and “The Fighter,” Brenner will report directly to Mattel chief executive/chair Ynon Kreiz, a media and entertainment veteran, who has worked on children’s content. The new division could help bolster Mattel, which has seen slumping sales since the shuttering of Toys R Us. Read more

Facebook Boosts Instant Experience Ads, Updates Ad Metrics

Facebook is rebranded its mobile Canvas ads as full-screen, rich media Instant Experience ads, saying it will offer “new ways for businesses to understand their customer’s progression from seeing an Instant Experience to completing a purchase.” Instant Experience ads come with an Instant Form template making it easy for a visitor engaged with the ad to submit contact information. Other existing templates include Instant Storefront, Instant Lookbook, Instant Customer Acquisition and Instant Storytelling. Read more

Amazon Grows its Ad Business With Sponsored Product Ads

To grow its advertising business, Amazon is now more aggressive with sponsored product ads, first launched in 2012. A product search will first show sponsored ads, taking up the whole screen above the fold (everything seen before the user scrolls) or, in the case of a mobile phone, the entire first screen. Those sponsored ads are followed by an ad for Amazon’s 365 Everyday Value brand, part of its Whole Foods purchase. The user has to scroll down halfway on the next browser page to find organic search results. Read more

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