Pursuant to his goal of “building the world’s leading AI,” Meta Platforms CEO Mark Zuckerberg announced Friday that Meta AI is upgrading to Llama 3 concurrent with a rollout of its open-source chatbot across the company’s social platforms, integrating it into the search boxes atop WhatsApp, Instagram, Facebook and Messenger. There is also a website, meta.ai, for those who prefer browser access. Reports of Meta upgrading its social AI capabilities began leaking out early last week, albeit on a more limited test scale than what Zuckerberg announced, which, excepting Threads, is cross-platform. Read more

Microsoft has developed VASA, a framework for generating lifelike virtual characters with vocal capabilities including speaking and singing. The premiere model, VASA-1, can perform the feat in real time from a single static image and a vocalization clip. The research demo showcases realistic audio-enhanced faces that can be fine-tuned to look in different directions or change expression in video clips of up to one minute at 512 x 512 pixels and up to 40fps “with negligible starting latency,” according to Microsoft, which says “it paves the way for real-time engagements with lifelike avatars that emulate human conversational behaviors.” Read more

NBCUniversal is hoping to kickstart NextGen TV by rolling out a more personalized, hyperlocal viewing experience using ATSC 3.0 in four owned and operated stations in New York, Los Angeles, Philadelphia and Miami. The new service features extra video content and, for advertisers, hyper-targeted buy-in opportunities, dynamic ad-insertions and improved “real-time” audience measurement, the company said at the NAB Show in Las Vegas. NBCU says there are plans to expand NextGen outreach to additional NBC and Telemundo stations in the months ahead, and it will likely feature in NBC’s Paris Olympics summer telecast. Read more

Internet advertising revenues hit a record $225 billion in the U.S. in 2023, a 7.3 percent increase, according to a PwC report for the Interactive Advertising Bureau (IAB). The connected TV and audio categories saw double-digit growth, as did spending on e-commerce platforms, classified “retail media,” which rose 16.3 percent year-over-year, reaching $43.7 billion in 2023 as key players expanded their ad inventory. Video advertising revenue climbed 10.6 percent year-over-year, to $52.1 billion, with 42 percent of that revenue generated from CTV and OTT streaming. Read more

TikTok has partnered with global concert ticketing agency AXS to help music lovers discover and buy tickets to live events in-app. The new feature, which is going live in the U.S., UK, Sweden and Australia, with more markets to follow, allows any TikTok “Certified Artist” to promote and sell tickets on the platform through AXS. The enhancement is designed to help TikTok artists “expand their audiences globally and build their careers, simply by allowing them to add their AXS event links to their videos before publishing,” according to TikTok. Since 2022, the short-form video platform has been in a venture with Ticketmaster. Read more