Facebook will soon unveil new tools that tell the user how much time he’s spending on its site and Instagram, part of chief executive Mark Zuckerberg’s 2018 vow to “fix” the platform’s problems. In addition to protecting the community from hate speech and abuse, Zuckerberg mentioned, “making sure that time spent on Facebook is time well spent.” According to Facebook, the company did its own extensive research and got feedback from users in addition to relying on “leading mental health experts and organizations, academics.” Read more

Under the aegis of new chief executive Bryan Wiener, comScore is readying the debut of its Campaign Ratings tool to measure ad views across platforms. Wiener was hired about two months ago, in the wake of corporate difficulties including accounting irregularities and management changes. The tool promises to provide advertisers with a more realistic report of ad viewing by measuring viewers who see an ad on any device, including TV and mobile and avoiding double-counting of viewers who watch an ad once on different devices. Read more

Stating that it had detected a political influence campaign potentially targeting the midterm elections, Facebook removed 32 pages and fake accounts that were active around contentious issues across the political spectrum. One was a sequel to last year’s “Unite the Right” rally and another was a campaign to abolish ICE. Facebook was not able to link the pages to Russia, but officials did say that “some of the tools and techniques” were similar to those used by the Kremlin-linked Internet Research Agency (I.R.A.). Read more

The National Football League extended its content partnership with Snap for its 2018 and 2019 seasons, and added a Sunday experience, the Sunday Publisher Story, to deliver game news, highlights and hourly updates. The NFL content will continue to be featured in Snapchat’s Our Stories. In addition to the NFL, Snap has inked content partnerships with all major U.S. leagues as well as NBC and IOC for Olympics and Fox Sports for the 2018 FIFA World Cup. The NFL and Snap signed their first deal in 2015. Read more

Verizon debuted a VPN (virtual private network) product, dubbed Safe Wi-Fi, marketed as a security measure for smartphone users who log onto public networks, as well as an ad-blocker. Public Wi-Fi networks can make it easy for advertisers and bad actors to track a user’s IP address, which the VPN will hide from public view. Safe Wi-Fi — available to Verizon customers on Android and iOS devices — is priced at $3.99 per month per account. Safe Wi-Fi can protect up to 10 devices on a single account. Read more