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ETC’s CES 2024 Report: Creators, Displays, and AI Innovation

CES 2024 attracted more than 135,000 attendees to Las Vegas where 4,300 companies filled 2.5 million square feet of exhibit space. Technology that empowers creators, a new generation of displays, and the promise and peril of artificial intelligence dominated the show. After several years of incremental advances, market development built on maturing technology, and over-hyped trends, this year felt different with an energy that suggests the beginning of a new era. Among the major themes were embedded AI, vehicle tech, digital health, screens and XR, and numerous policy and regulation topics. ETC@USC attended the conference for live reporting on products and services. Our post-show report features extensive coverage and perspectives related to key creative, business, and technology areas. Read more

Generative Tech Enables Multiple Versions of the Same Movie

Filmmaker Gary Hustwit and artist Brendan Dawes aspire to change the way audiences experience film. Their startup, Anamorph, has launched with an app that can reassemble different versions of the same film. The app debuted with “Eno,” a Hustwit-directed documentary about the music iconoclast Brian Eno that premiered in January at the Sundance Film Festival, where every “Eno” showing presented the audience with a unique viewing experience. Drawing scenes from a repository of over 500 hours of “Eno” material, the Anamorph app would potentially be able to generate what the company says is billions of different configurations. Read more

Anthropic’s Claude 3 AI Is Said to Have ‘Near-Human’ Abilities

Anthropic has released Claude 3, claiming new industry benchmarks that see the family of three new large language models approaching “near-human” cognitive capability in some instances. Accessible via Anthropic’s website, the three new models — Claude 3 Haiku, Claude 3 Sonnet and Claude 3 Opus — represent successively increased complexity and parameter count. Sonnet is powering the current Claude.ai chatbot and is free, for now, requiring only an email sign-in. Opus comes with the the $20 monthly subscription for Claude Pro. Both are generally available from the Anthropic website and via API in 159 countries, with Haiku coming soon. Read more

Apple Fined $1.95 Billion by EU for Music Streaming Antitrust

Apple has been fined $1.95 billion by the European Union after the bloc’s executive body, the European Commission, found the iPhone maker in violation of antitrust law by using its App Store market dominance to stifle music streaming competition. The EC found that Apple suppressed the ability of app developers to communicate with iOS users about alternative music subscription services available outside the App Store. The fine stems from a 2019 complaint from Spotify that triggered an investigation into Apple. Spotify hailed the result as a win for consumers and “an important moment in the fight for a more open Internet,” while Apple has vowed to appeal. Read more

France’s Mistral AI Makes Its Global Debut on Microsoft Azure

Paris-based startup Mistral AI has made an immediate splash in the world of artificial intelligence, securing partnerships with IBM, Microsoft and others nine months after its launch. The company is offering natural language processing models, including its flagship Mistral Large, which becomes only the second LLM (after OpenAI) to land a commercial berth on Microsoft’s Azure cloud, where Meta Platforms’ Llama 2 is available in preview. Boasting “top-tier reasoning capacities” and sophisticated conversational capabilities, Mistral Large specializes in “reasoning, analysis and generation (RAG), is multilingual and supports up to 32,000 tokens.” Read more

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