By
ETCentric StaffMarch 27, 2024
OpenAI’s Sora text- and image-to-video tool isn’t publicly available yet, but the company is showing what it’s capable of by putting it in the hands of seven artists. The results — from a short film about a balloon man to a hybrid flamingo giraffe — are stirring excitement and priming the pump for what OpenAI CTO Mira Murati says will be a 2024 general release. Challenges include making it cheaper to run and enhancing guardrails. Since introducing Sora last month, OpenAI says it’s “been working with visual artists, designers, creative directors and filmmakers to learn how Sora might aid in their creative process.” Read more
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ETCentric StaffMarch 27, 2024
Florida Governor Ron DeSantis has signed a bill into law preventing children under 14 from creating new social media accounts, and requiring platforms to delete existing accounts, with no opportunity for parental consent. For children 14- to 15-years of age, consent of a parent or guardian is required to create or maintain accounts. Without it, or upon request, the accounts and personal data must be deleted, with fines of up to $50,000 per incident per platform. The law, set to take effect in January 2025, is being called the most restrictive passed by any state and is sure to face First Amendment scrutiny by the courts. Read more
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ETCentric StaffMarch 27, 2024
Spotify is launching a test for video-based learning courses in the United Kingdom. Users are invited to test two-free classes before deciding whether to subscribe to a course series, studying topics from DJing to Microsoft Excel. The company has partnered on content with educational tech companies BBC Maestro, PLAYvirtuoso, Skillshare and Thinkific on series averaging $25 to $100 per course (£20 to £80). Topics are organized into four main categories: make music, get creative, learn business and healthy living. Pricing is the same for premium and free members. No word on when the test might expand beyond the UK. Read more
By
ETCentric StaffMarch 26, 2024
The European Commission has opened five investigations targeting Apple, Google, Meta and Amazon with regard to its new Digital Markets Act (DMA) antitrust rules. Under examination are steering practices with regard to Google and Apple and their app stores, potential “self-preferencing” tactics by Google and Amazon, Meta’s “pay or consent” policy for ad targeting, Apple’s compliance with “user choice” obligations, and also its recent App Store price adjustments for third parties. The vetting is expected to last for 12 months. The DMA was adopted in 2022 and goes into force this May. Read more
By
ETCentric StaffMarch 26, 2024
A 2024 Digital Media Trends study by Deloitte says media and entertainment companies “should be thinking more about the world ahead than the one they’re being forced to leave behind,” a suggestion underscored by the fact that 60 percent of Gen Zs surveyed prefer watching user-generated content on social platforms to programming offered by streaming services “because they don’t have to spend time searching for what to watch.” Both Gen Zs and Millennials also believe they get better recommendations from social media than the commercial platforms (54 percent). Read more