By
ETCentric StaffFebruary 15, 2024
Nvidia is investing $30 billion in a new business unit focused on custom chips for high-performance computing. The company already controls about 80 percent of the advanced chip market but wants to avoid losing ground as alternatives spring up. Alphabet, AWS, Intel and AMD market high-end processors to third-parties, and Meta is expected to begin deploying its own Artemis AI chips this year. Nvidia has had discussions with Amazon, Google, Meta, Microsoft and OpenAI about helping them create bespoke chips and is also talking to automakers, cloud service providers (CSPs) and telecom companies, according to reports. Read more
By
ETCentric StaffFebruary 14, 2024
The U.S. Patent and Trademark Office has issued revised guidance on patents for inventions created using artificial intelligence, a fast-developing category of intellectual property law. The advisory says patents may cover AI-assisted inventions in cases where “a natural person provided a significant contribution.” Insofar as what constitutes appropriately significant input, the agency is looking for the “right balance” between “awarding patent protection to promote human ingenuity and investment for AI-assisted inventions while not unnecessarily locking up innovation for future developments,” according to a USPTO blog post. Read more
By
ETCentric StaffFebruary 14, 2024
The global augmented reality market is expected to reach $289 billion by 2030, according to a recent study by Research and Markets, and advertisers have taken notice. While the majority of revenue is generated by software, then hardware, the augmented reality advertising market is projected to generate $1.2 billion in revenue in the U.S. in 2024, according to the Interactive Advertising Bureau. To help foster growth in that nascent sector, the IAB has teamed with the Media Ratings Council to create consistent definitions and measurement guidelines for ads within AR campaigns. Read more
By
ETCentric StaffFebruary 14, 2024
The Biden administration has awarded another $42 million to advance development of the 5G Open RAN standard (O-RAN) that has become known as the “Huawei killer.” Administered by the National Telecommunications and Information Administration in the form of a grant, the funding will be used to establish a Dallas testing center and companion satellite facility in the Washington DC area for evaluation and R&D in O-RAN, a standard designed to facilitate interoperability of cellular hardware and software among different wireless providers. The goal is to bring more equipment manufacturers into a market dominated by China’s Huawei. Read more
By
ETCentric StaffFebruary 13, 2024
In his annual letter about the state of YouTube, CEO Neal Mohan shared that YouTube TV has passed 8 million subscribers in seven years. Mohan also revealed that YouTube viewers watch a daily average of 1 billion hours of the 19-year-old streaming video platform on a TV screen. With more than 3 million channels in the YouTube Partner Program, the platform has in the past three years paid over $70 billion to creators, artists and media companies. Now, as YouTube integrates AI, Mohan envisions developing “entirely new ways of empowering creative expression, managing rights, and driving revenue.” Read more