The old saying “everybody’s in showbiz” has never been more true than in the creator economy. HubSpot’s 2022 “State of Consumer Trends” survey found that 30 percent of 18-to-24-year-olds identify as content creators, while 40 percent among those 25 to 34 also consider themselves creators. The newly formed Creators Guild of America (CGA) aims to give them a voice and a sense of community. The non-profit bills itself as a “professional services organization” that will provide educational and networking events with brands and studios and act as a watchdog on important issues like fair pay. Read more

Google is making many of its most powerful cloud computing tools available commercially for the first time, Google Cloud CEO Thomas Kurian shared at the company’s Cloud Next ’23 conference in San Francisco. In a bid to catch up with top AI rivals such as Amazon and Microsoft, the Google Distributed Cloud will open for general business including at the edge with Vertex AI and PaLM 2. Google Cloud will serve up AI from Anthropic, in which it is an investor, as well as from Meta Platforms. In addition, an AI-infused Gmail productivity suite is on the way. Read more

Google has unveiled a spate of security enhancements to products in its Google Workspace collection including Gmail and Drive. Artificial intelligence is helping to steer some of the changes, automating specific tasks. The upgrades take a new approach, combining the idea of zero trust with the concept of data loss prevention (DLP). Under zero trust, all users, devices and components are considered untrustworthy at all times — even those within an organization’s network. These Workspace tools are in development or at various stages of testing, but Google says they will begin going live in general release later this year and into Q1 2024. Read more

The Federal Communications Commission has issued a formal Notice of Proposed Rulemaking (NPRM) for the U.S. Cyber Trust Mark labeling program for smart devices announced in July with the Biden administration. The voluntary program to provide certification for baseline cybersecurity standards is designed to help consumers make informed purchase decisions regarding Internet of Things (IoT) products. The FCC, which proposes to own the new Cyber Trust trademark and administer it in conjunction with third parties, is now officially soliciting comments from industries and the public on the scope of the proposed program. Read more

Nielsen just released its 2023 State of Play report analyzing trends in streaming media based on data and insights provided by its content solutions business unit Gracenote. While it’s no surprise that audiences are faced with overwhelming choice — with nearly 40,000 individual FAST channels, streaming providers and aggregators to choose from — what is a stunner is that 20 percent of viewers, or 1 in 5, say that when they don’t know what to watch, even after browsing, they opt to end the TV session and find something else to do. According to Nielsen, viewers now devote about 10.5 minutes per TV session figuring out what to watch. Read more