Samsung Electronics kicked off CES 2024 with a bang, premiering a transparent MicroLED display at its First Look curtain raiser that created a great deal of buzz in Las Vegas. Transparent screen technology is poised to extend virtual experiences into the world’s living rooms, and Samsung says that its MicroLED tech — the result of six years of R&D — is better than competing OLED and LED options, claiming the clear, glass-like display offers superior brightness and clarity to competing options. To illustrate its claim, Samsung’s demo lets visitors compare its transparent MicroLED display next to transparent OLED and LCD screens. Read more

Volkswagen’s CES press conference on Monday gave us a window into what we expect to see during this week’s CES 2024. The presentation centered entirely around artificial intelligence. VW has partnered with Cerence to speed the integration of AI tech into their vehicles’ in-cabin experience. The implementation touches on combining AI with spatial web capabilities. And VW has worked to make the in-car experience seamlessly compatible with AI-enhanced in-home and mobile device experiences that consumers are embracing. Not once during the presentation did they mention anything about car design or performance other than how it relates to AI implementation. Read more

Las Vegas becomes the global center of technology and innovation as more than 130,00 attendees, business leaders, and over 4,000 exhibitors arrive for the start of CES 2024, January 9-12. Across more than 2.5 million square feet of exhibit space and 250 conference sessions, the ETC@USC team of reporters and analysts will cover stories of greatest interest, importance, and potential impact to the future of media and entertainment. Smart TVs and next-gen displays; the latest in processor upgrades; AR, VR and XR; security; mobility and robotics are among the themes we expect to take center stage, all of which will be tied in one way or another to AI. Read more

Display manufacturers are giving gamers a big OLED push this year. That means faster refresh rates, a big plus when it comes to action titles, including sports. Samsung has a 32-inch OLED monitor that delivers 4K at 240Hz and 27-inch QHD OLED monitors and panels that clock at 360Hz. LG Display, providing tech to third parties — has debuted a 1440p panel said to be the fastest OLED yet. LG Elecronics’ own UltraGear 32 OLED is the company’s first to use dual refresh technology and has a .03ms response time, processing 4K at 240Hz and 480Hz for 1080p. Read more

Samsung Electronics has unveiled three new matte-finish, anti-glare Odyssey OLED gaming monitors in the lead-up to this week’s CES 2024 in Las Vegas. The new tech is part of a trend toward bigger, faster QD-OLED gaming monitors that will pave the way for greater nuance and realism for game content creators in addition to heightening the experiential factor for players. The new Samsung displays include an updated Odyssey OLED G9 — a 49-inch curved ultra-wide gaming monitor with DQHD (5,120 x 1,440) resolution, a 32:9 aspect ratio and other upgraded features. Read more