Google personalized AI assistant NotebookLM is an experimental product that has been in early access since July. Now the company is integrating its new Gemini Pro LLM with NotebookLM and making it available to U.S. residents 18 and older. NotebookLM is engineered “to help you do your best thinking,” Google says, with documents uploaded to the service making it “an instant expert in the information you need,” allowing it to answer questions about your data. Unlike generic chatbots, NotebookLM draws responses from the documents you feed it, meaning it will be hyper-focused — a lite version of a custom trained model. Read more

Apple is emphasizing the importance of data encryption with a report that shows personal data breaches up 300 percent between 2013 and 2022. In the past two years, more than 2.6 billion personal records have been exposed, according to the newly released study “The Continued Threat to Personal Data: Key Factors Behind the 2023 Increase.” The report, created by Dr. Stuart Madnick, the founding director of Cybersecurity at MIT Sloan, cites increasing dependence on cloud computing as the main factor for the surge. U.S. data intrusions through Q3 of this year are 20 percent higher than all 12 months of 2022. Read more

Bluesky, the decentralized social media app spun out by Twitter co-founder Jack Dorsey that is poised to become a competitor to that platform’s successor, X, has passed the 2 million users milestone just 10 months after its launch. Although still in private beta, and accessible only through an invite code, Bluesky has been making headlines recently, first for what was criticized as lax content moderation, and also for announcing a public web interface that would allow anyone (and everyone) to view posts by the private network’s members, a policy decision that has reportedly been reversed. Read more

Mozilla-backed Mammoth wants to lure social media users to the fediverse, presenting its latest iteration, Mammoth 2, as “the easiest way to quit Twitter/X for good and join Mastodon.” Having added a “For You” feed earlier this year, Mammoth 2 now debuts on the iPhone, iPad and Mac, delving deeper into news and curation. New “Smart Lists” are filled with recommended posts, suggested connections and accounts to follow. The future of social “is being built today on ActivityPub and Mastodon,” Mammoth’s creators claim, calling for “an open protocol anybody can build on,” as with “email or the open web.” Read more

TikTok’s “What’s Next Report 2024,” its fourth annual trends forecast, aims to “arm marketers” with knowledge of the social platform community’s favorites “to shape the year ahead.” Curiosity was the No. 1 “trend force,” with users attesting TikTok “introduces them to new topics.” Unconventional storytelling (which TikTok calls “Storytelling Unhinged”) was the No. 2 trend, with creators employing unusual brand engagement techniques to keep viewers watching “past the first few seconds.” A makeup video viewed half a billion times, animal clips, ASMR with fried chicken and Selena Gomez touting her skincare routine were among TikTok videos most-viewed by U.S. audiences. Read more