Meta is rolling out new generative AI advertising tools for video creation on Facebook and Instagram. The expansion to the Advantage+ creative ad suite will become widely available to advertisers in early 2025. The announcement, made at Advertising Week in New York last week, was positioned as a way for marketers to improve campaign performance on Meta’s social platforms. The new tools will allow brands to convert static images into video ads. The company also announced a new full screen video tab for Facebook that feeds short-form Reels with long-form and live-stream content. Read more

Qobuz, an audio platform in operation since 2007 that has been growing in popularity worldwide, recently added the Direct Stream Digital (DSD) and Digital eXtreme Definition (DXD) audio formats as download options in its online store. Described as the ultimate in hi-res digital audio capture and playback, the two are not commonly offered. And while there is not yet a large catalog of songs, audiophiles welcome the news as a harbinger of things to come. Qobuz has already added about 22,500 mainly DSD tracks to its catalog of more than 100 million songs, and says there are more on tap. Read more

DirecTV is launching a free ad-supported streaming TV platform, MyFree DirecTV, available November 15. At launch, the FAST service will provide viewers with curated content and what DirecTV promises will be “an extensive on-demand library.” Additional channels are slated to join the MyFree DirecTV platform starting in 2025. The service will be offered nationwide via online, mobile and on select smart TVs and streaming devices. The company cites FAST’s earning potential, “generating nearly $8 billion in the U.S. alone this year” as viewers enjoy a free ride amidst escalating subscription fees. Read more

Generative video models seem to be debuting daily. Pyramid Flow, among the latest, aims for realism, producing dynamic video sequences that have temporal consistency and rich detail while being open source and free. The model can create clips of up to 10 seconds using both text and image prompts. It offers a cinematic look, supporting 1280×768 pixel resolution clips at 24 fps. Developed by a consortium of researchers from Peking University, Beijing University and Kuaishou Technology, Pyramid Flow harnesses a new technique that starts with low-resolution video, outputting at full-res only at the end of the process. Read more

California-based Ticketmaster, part of Live Nation Entertainment, is the first company to enable new iOS 18 Apple Wallet event features that offer venue maps, parking details, recommended playlists from Apple Music, local weather and links to purchase merchandise, as well as location sharing to help find friends on arrival to live events. Venues and teams can also customize the Ticketmaster experience with links to their app or website so fans can get information about their events from Apple Wallet tickets. The app debuts with the Los Angeles Football Club home game at BMO Stadium on October 19. Read more