Google’s multimodal Gemini large language model will offer chat capabilities that help advertisers build and scale Search campaigns within the Google Ads platform using natural language prompts. “We’ve been actively testing Gemini to further enhance our ads solutions, and, we’re pleased to share that Gemini is now powering the conversational experience,” Google said, explaining the functionality is now available in beta to English language advertisers in the U.S., UK and will be rolling out globally to all English language advertisers over the next few weeks, with additional languages offered in the months ahead. Read more

Nintendo is planning to cease online play for the 3DS portable game unit and the Wii U console as of April 8. The company had previously announced it would discontinue the services sometime in April. Now it says as of 4:00 p.m. PDT “online co-operative play, Internet rankings and data distribution” for the platforms will be ending. For the foreseeable future, players can continue to download updates and games they had previously purchased games for the foreseeable future. But Nintendo says it may shutter connected ops sooner “if an event occurs that would make it difficult to continue online services.” Read more

Further insights into OpenAI CEO Sam Altman’s global fundraising effort for a multi-billion dollar computer chip venture now appears to be toward a goal establishing a network of semiconductor plants to manufacture AI chips, according to media reports. The plan would see the 38-year-old entering a hotly competitive yet underserved field, dominated by Nvidia and increasingly Intel, AMD and Qualcomm. Apparently, he feels the existing players aren’t set up to produce the amount of chips required to meet the goals of OpenAI and others through 2030, now that many businesses incorporate AI into workflows and consumer products. Read more

The Asus ROG Phone 8 series — demonstrated at CES 2024 in Las Vegas last week — is generating excellent reviews for its gaming capabilities and additional praise for its functionality as a smartphone. The devices start at $1,100 and tick up to an entry level of $1,500 for the ROG Phone 8 Pro. Asus calls the ROG Phone 8 series “the biggest redesign in its history,” and says it has evolved from just a gaming phone into a device suitable for streamers and content creators. At the heart of that is Qualcomm’s Snapdragon 8 Gen 3 Mobile Platform, supported by 8,533 Mbps LPDDR5X RAM and UFS 4.0 storage. Read more

Sennheiser has updated its flagship Momentum True Wireless earbuds, adding support for Qualcomm’s aptX audio tech. The company also debuted a Momentum Sport edition that tracks heart rate and body temperature. The Momentum True Wireless 4 promises “unparalleled sound,” combining Sennheiser’s audio expertise with Qualcomm’s S5 Sound Gen 2 platform and Snapdragon Sound Technology with aptX for lossless sound and ultra-low latency. Boasting 7.5 hours of continuous listening, the new buds come in black copper, metallic silver, and graphite for $300. The more rugged Momentum Sport with biometric features lists for $330. Read more