TikTok had a high-profile at New York Fashion Week, courting the marketing departments of companies including Gucci, Madewell and H&M at a splashy event at the East Village restaurant Cathédrale, decorated with mannequins bedecked in TikTok-inspired togs and a video wall featuring the “little luxuries” touted by TikTok users. While TikTok has succeeded in making itself a mandatory advertising outlet for many brands, the Fashion Week outreach was part of the platform’s effort to transition to a sales platform in its own right as after a year of testing it finally rolls out TikTok Shop for all U.S. users. Read more

Google is establishing a $20 million fund to promote responsible AI through its charitable arm, Google.org. The investment will provide grants to academics and think tanks as part of the company’s new Digital Futures Project, announced on the eve of today’s private meeting between Congress and AI-focused tech giants. “AI has the potential to make our lives easier and address some of society’s most complex challenges — like preventing disease, making cities work better and predicting natural disasters. But it also raises questions about fairness, bias, misinformation, security and the future of work,” Google said. Read more

During yesterday’s Wonderlust new product showcase, Apple unveiled its new family of iPhone 15 models — the 15, 15 Plus, 15 Pro and 15 Pro Max (no SE or Ultra yet) — which all feature USB-C in place of the Lightning port. The company also revealed the Apple Watch Series 9 and Apple Watch Ultra 2 in addition to AirPods that include a USB-C port in the charging case. Apple announced that iOS 17, watchOS 10, iPadOS 17 and tvOS 17 will arrive on September 18, while the new macOS Sonoma will be available the following week on September 26. Higher storage options of 6 TB and 12 TB for iCloud plans were also introduced. Read more

Qualcomm has extended its deal with Apple to supply 5G modem chips, leading to speculation that the iPhone maker is behind schedule on its plan to bring the tech in-house. Apple has designed its own phone chips since 2013, and is currently using the A16 Bionic, manufactured by TSMC. The A16 functions as the phone’s brain but doesn’t handle external communications with cell towers. Apple has been developing its own modem chips since 2018, but apparently doesn’t feel they’re ready for prime time and, understandably, doesn’t want to risk a public debacle by rushing it. Read more

While mainly used by creators for extreme sports photography, the tiny GoPro Hero had its close-up moment in 2015’s “The Martian” to capture the effect of driving a rover across the surface of Mars. It was also used for some action shots in 2021’s “The King’s Man.” Changes to the new Hero 12 Black bring the action cam closer to something storytellers might want to try. Upgrades include the GoPro Enduro battery, with up to 2x longer runtime than its predecessor, and the Max Lens Mod 2.0 accessory, which enables a vast 177-degree field-of-view at 4K/60 fps. Read more