Hangzhou-based AI firm DeepSeek is roiling the U.S. tech sector and upending financial markets. The startup has managed to become competitive with Silicon Valley’s deep learning firms despite U.S. sanctions that prevent Chinese technology companies from buying premium chips. DeepSeek has made it into the global top 10 in terms of model performance, and as of this week had the top-ranked free AI assistant at the Apple App Store. DeepSeek’s new R1 model has drawn attention for using less computing power than competing systems, while performing comparably, despite having been developed using older Nvidia chips. Read more

Free, ad-supported streaming video service Plex is introducing a new user interface and expanding its social media overlay, adding the ability for users to publicly share their Plex profiles and allow others to read and comment on their movie reviews. By default, all Plex users can be searched out by other Plex users within the app (unless they’ve changed that setting). Now, by opting to make profiles public on watch.plex.tv, they can be shared using the link and will also be searchable on the Web, showing what users have watched and have added to their watchlist, and more. California-based Plex offers ad-supported video-on-demand (AVOD) as well as linear FAST channels. Read more

Google is serious about making Android the operating system of choice for smart glasses and XR eyewear. In an IP play, the Alphabet company is purchasing aspects of HTC Vive for $250 million in cash. Since debuting in 2016, Vive has earned the respect of competitors and an enthusiastic consumer fan base. While it hasn’t grabbed headlines with the same velocity as major players such as the Meta Quest or Apple Vision Pro, HTC is still pushing its Vive line of virtual and mixed reality headsets, accessories and games, and may be destined for a second act. Google gains HTC’s XR expertise at a propitious time. Read more

Meta has begun testing ads on Threads in the U.S. and Japan with a select group of invited brands. The initial image ads will be slotted between pieces of content in the Threads home feed and will be visible to only a small percentage of users. Drawing from Meta’s existing ads systems framework, “the familiar visual feed format will enable advertisers to easily extend existing image ads to Threads with the check of a box,” according to Meta. Emulating Google, the company will provide users with controls to skip or hide ads. Threads advertisers will be afforded control using the Inventory Filter tool Meta has implemented for Facebook and Instagram Feed and Reels. Read more

Perplexity joins the list of AI companies launching agents, debuting the Perplexity Assistant for Android. The tool uses reasoning, search, browsers and apps to help mobile users with daily tasks. Concurrently, Perplexity — independently founded in 2022 as a conversational AI search engine — has launched an API called Sonar intended for enterprise and developers who want real-time intelligent search, taking on heavyweights like Google, OpenAI and Anthropic. While to date AI search has largely been limited to answers informed by training data, which freezes their knowledge in time, next-gen tools can pull from the Internet in real time. Read more