Amazon Prime Video plans to introduce commercial breaks to its popular streaming service early next year, following top platforms such as Disney+, Netflix and Warner Bros. Discovery’s Max, which already offer ad-supported tiers. The company indicates it will run fewer ads than traditional linear TV broadcasters and broadband rivals but has yet to specify numbers. Subscribers in the U.S. who want to keep the streaming service ad-free have the option of paying an additional $2.99 per month. Amazon explained that its strategy to include ads would help it “continue investing in compelling content and keep increasing that investment over a long period of time.” Read more

Amazon announced a wide range of compelling news at its annual Devices and Services event this week. The company is adding artificial intelligence to its virtual assistant Alexa and unveiled next-generation Echo Frames smart glasses that let you take the voice assistant “on the go.” AI also provides “enhanced conversational voice search” with the new Fire TV Stick 4K Max. The company’s eero Max 7 Wi-Fi system and new Echo Hub are also stand-outs from the holiday shopping primer, which streamed live from Amazon’s new corporate compound in Arlington, Virginia, ahead of Prime Big Deal Days, October 10-11. Read more

OpenAI has released the DALL-E 3 generative AI imaging platform in research preview. The latest iteration features more safety options and integrates with OpenAI’s ChatGPT, currently driven by the now seasoned large language model GPT-4. That is the ChatGPT version to which Plus subscribers and enterprise customers have access — the same who will be able to preview DALL-E 3. The free chatbot is built around GPT-3.5. OpenAI says GPT-4 makes for better contextual understanding by DALL-E, which even in version 2 evidenced some glaring comprehension glitches. Read more

Warner Bros. Discovery will begin adding free live sports to its Max streaming service beginning October 5 as a promotional period. Beginning February 29, 2024, subscribers will be charged an additional $10 per month to keep it as part of the new “Bleacher Report Sports Add-On Tier.” Max streaming sports will include Major League Baseball playoff games, regular-season National Basketball Association and National Hockey League games, U.S. soccer and the NCAA men’s basketball March Madness. The sports fee will be in addition to the subscription price for ad-supported or commercial-free Max. Read more

Amazon has developed a new virtual fan experience that includes shopping and interactive tours to tie-in with popular Prime Video series and films. The first such immersive experience is designed for fans of the Prime Video series “Gen V,” and includes a virtual tour of the show’s fictional Godolkin University, which trains aspiring superheroes, complete with a campus store brimming with actual merchandise that fans can purchase from Amazon. The programming extensions aim to offer “culturally rich environments for customers to discover, learn, experience, and consume more of their favorite stories” while shopping. Read more