“Deep research” is emerging as a model trend, with Perplexity’s Deep Research launching less than three weeks after OpenAI unveiled its own ChatGPT deep research agent, which followed Google’s similar Gemini feature. As its name implies, deep research is a productivity tool, designed to save time by having an AI agent scour materials, compiling data and analysis. Perplexity’s Deep Research “performs dozens of searches, reads hundreds of sources, and reasons through the material to autonomously deliver a comprehensive report,” across topics ranging “from finance and marketing to product research,” the company says. Read more

Elon Musk’s xAI has released its latest AI model Grok 3, which the company is describing as the “smartest AI on Earth.” It includes reasoning capabilities and a new web analysis tool called DeepSearch that returns results “within seconds” and can refine specific sources, according to xAI. Grok 3 was trained with 200,000 Nvidia GPUs, resulting in improved response times and processing power. Future capabilities will include Voice Mode for conversational interaction and audio-to-text conversion. Access to Grok 3 is limited to X Premium+ subscribers or via a SuperGrok plan (that does not include X social features). Read more

Netflix is thinking about adding video podcasts as an inexpensive way to expand program offerings and boost engagement. The streamer has reportedly been in discussions with agencies in recent months, exploring talent to host talk-based video podcast shows. Netflix execs had previously considered the format but were skeptical it could work on the platform. Having witnessed YouTube’s explosive growth on television screens, which have surpassed mobile and desktop in terms of viewing hours, podcasts are now getting a second look as an entry point to creator-driven content. Read more

BuzzFeed is launching a new social media platform that aims to fight the tide of content designed primarily to please AI algorithms. BuzzFeed founder and CEO Jonah Peretti described the upcoming service in a “BF Island Manifesto” blog post that blasts SNARF media, an acronym that stands for Stakes, Novelty, Anger, Retention, Fear. “SNARF is the kind of content that evolves when a platform asks an AI to maximize usage,” Peretti writes. “Content creators need to please the AI algorithms or they become irrelevant. Millions of creators make SNARF content to stay in the feed and earn a living.” The nearly 3,000 word manifesto name-checks TikTok and Facebook. Read more

Google announced last week that its Gemini AI chatbot now offers the ability to provide responses based on earlier conversations. It can also summarize a previous chat and recall information the user has shared in other threads. “Whether you’re asking a question about something you’ve already discussed, or asking Gemini to summarize a previous conversation, Gemini now uses information from relevant chats to craft a response,” according to Google. The new feature is rolling out via Google’s $20-per-month One AI Premium Plan to start and will be available to Google Workspace Business and Enterprise customers in the coming weeks. Read more