Adobe Firefly is out of beta and in release, adding generative AI features to the Creative Cloud suite. The upgrade starts this week with Firefly added to Photoshop and Illustrator. “AI-powered innovation” is also being integrated into Premiere Pro and After Effects, the company says. Creative Cloud paid plans now include the Firefly web application, “a playground for exploring AI-assisted creative expression.” The company is also going wide with Adobe GenStudio for enterprises, and is rolling out a bonus program that pays contributors to Adobe Stock, on which Firefly was trained for model training data. Read more

Stability AI is launching Stable Audio, a music generation AI tool that uses latent diffusion to deliver what the company says is high-quality 44.1 kHz music for commercial use. Stable Audio uses a web-based interface to generate music from text prompts and duration. Because its latent diffusion model architecture has been conditioned on text metadata as well as audio file duration and start time, it defeats a problem common to diffusion for generative audio — producing cohesive musical segments as opposed to arbitrary sections of a song that start or end in the middle of a phrase. Read more

Free video streaming service Crackle has become one of the first third-party publishers to support Amazon Interactive Video Ads. The integration via the Crackle Connex sales arm will let consumers learn more about a product or add a product to their Amazon shopping cart directly from the screen during an ad break. Crackle parent company Chicken Soup for the Soul Entertainment is expected to add Amazon ads to its Chicken Soup for the Soul and Redbox VOD apps in the future. The agreement also allows Amazon Fire TV customers to watch free movies and TV shows via Redbox. Read more

Ireland’s Data Protection Commission (DPC) announced a TikTok fine of about $368 million today based on how the popular social platform processes data of younger users. DPC announced in 2021 that it was investigating TikTok’s compliance with the European Union’s General Data Protection Regulation (GDPR) privacy and security laws. The investigation identified specific problems with TikTok’s default account settings, the Family Pairing settings, and its age verification process (although the age verification model did not violate GDPR, the probe found that TikTok did not sufficiently protect the privacy of children under 13 who were able to create an account). Read more

ETC@USC is hosting its 9th vETC virtual conference at this year’s IBC in Amsterdam, September 15-18. The event — which highlights significant presentations of emerging technologies and their impact on the M&E industry — will explore how generative AI, machine learning, and other compelling new tools help simplify building 3D worlds and tackle today’s computer vision challenges. The sessions will be recorded and posted on ETC’s YouTube channel. For those attending IBC who may be interested in attending the sessions (located in Hall 7 at Booth C28), visit the program guide, which includes a full schedule and speaker bios. Read more