YouTube is increasingly popular among connected TV (CTV) viewers who no longer turn to the social video service only for music videos or one-off skits. YouTube says that in the U.S., 65 percent of CTV watch time is on content that is 21 minutes or longer. The shift has prompted the Google-owned platform to change its approach to display advertising. The company is experimenting with longer but fewer ad breaks and limiting creator control with regard to ad placement on new videos. A new countdown timer more prominently displays the time until an ad ends or can be skipped. Read more

Microsoft says it will assume legal responsibility for commercial customers who get sued for copyright infringement as a result of the company’s AI Copilot product services. A new initiative called the Copilot Copyright Commitment is designed to provide peace of mind to Microsoft business users as more copyright holders challenge the handling of protected works by the companies building AI models. “If a third party sues a commercial customer for copyright infringement for using Microsoft’s Copilots or the output they generate, we will defend the customer” and pay any resulting fees, including settlements, Microsoft says. Read more

Financial software giant Intuit is adding a customer-facing AI assistant to work with individuals and small businesses. Intuit Assist is being integrated across Intuit products starting with TurboTax and expanding to QuickBooks, Credit Karma and Mailchimp. Assist will be embedded across Intuit’s products via a common user interface, allowing customers to get personalized recommendations via contextual datasets. The generative AI assistant was built using Intuit’s Generative AI Operating System, a proprietary corporate model dubbed GenOS, launched in June. Intuit is working with OpenAI to accelerate GenAI app development on GenOS. Read more

The Senate confirmed President Biden’s FCC nominee Anna Gomez yesterday in a 55-43 vote, bringing an end to a lengthy partisan split at the regulatory agency. Gomez, a communications policy adviser for the State Department, was nominated to fill the fifth commissioner’s seat in June following a year and half of Republican resistance to candidate Gigi Sohn. Gomez will become the third Democratic commissioner at the FCC, freeing the Biden administration to unlock its agenda regarding broadband and communications regulation. Chairwoman Jessica Rosenworcel has recently been pursuing improvement of broadband access and updating rules related to space. Read more

Universal Music Group and Deezer have set Q4 as the launch date for a new, artist-centric streaming royalty model the companies jointly developed. Indie streaming platform Deezer will launch the concept model in its native France in Q4 2023. The companies conceived the new compensation methodology as part of a previously announced collaboration, using “deep data analysis” for an outcome they say “better reflects the true value of artist-fan relationships.” Calling streaming “the most significant technology advancement in music in many years,” the partners conclude “a flood of uploads with no meaningful engagement” has necessitated reassessment. Read more