The Federal Communications Commission has issued a formal Notice of Proposed Rulemaking (NPRM) for the U.S. Cyber Trust Mark labeling program for smart devices announced in July with the Biden administration. The voluntary program to provide certification for baseline cybersecurity standards is designed to help consumers make informed purchase decisions regarding Internet of Things (IoT) products. The FCC, which proposes to own the new Cyber Trust trademark and administer it in conjunction with third parties, is now officially soliciting comments from industries and the public on the scope of the proposed program. Read more

Nielsen just released its 2023 State of Play report analyzing trends in streaming media based on data and insights provided by its content solutions business unit Gracenote. While it’s no surprise that audiences are faced with overwhelming choice — with nearly 40,000 individual FAST channels, streaming providers and aggregators to choose from — what is a stunner is that 20 percent of viewers, or 1 in 5, say that when they don’t know what to watch, even after browsing, they opt to end the TV session and find something else to do. According to Nielsen, viewers now devote about 10.5 minutes per TV session figuring out what to watch. Read more

YouTube has shared a video designed to demystify the algorithm that determines which Shorts get recommended, driving discovery and potential virality. Unlike TikTok and Instagram, YouTube didn’t reveal its top secrets by sharing specific details. In the Q&A presentation, Shorts Product Lead Todd Sherman answered frequently asked questions and emphasized the differences in how viewers consume content on Shorts versus YouTube. While the former involves swiping through hundreds of clips, flagship users are exposed to 10 or 20 videos and must proactively click or tap to play. Read more

After raising $30 million from investors and generating $5.4 million selling NFTs on marketplace OpenSea, Los Angeles-based entertainment firm Impact Theory LLC has agreed to pay the Securities and Exchange Commission a $6 million settlement in what has been reported as the SEC’s first NFT enforcement action. Impact Theory was accused of selling “unregistered asset securities in the form of purported non-fungible tokens.” Purported, because the SEC claims the NFTs “sold to investors were investment contracts and therefore securities” and as such, are required by law to be registered. Read more

Hugging Face has collected $235 million in an investment round that includes contributions from Amazon, IBM, Google, Nvidia, Salesforce, AMD, Intel and Qualcomm. The New York-based startup creates and distributes open-source tools for artificial intelligence development, carving an AI-centric niche similar to the more general programming approach taken by the Microsoft-owned GitHub. The incoming cash infusion — earmarked for talent recruitment — gives Hugging Face a lofty $4.5 billion valuation that experts say indicates momentum for open source in what has to date been a highly competitive AI sector. Read more