Top Stories

Vimeo Says Its AI Makes Video as Easy to Edit as Word Docs

Vimeo is leveraging artificial intelligence to automate video editing, and says its new AI suite of tools enables the creation of “a fully produced video in minutes by generating scripts from text prompts, recording videos in one take, and editing content as easily as a Word doc,” the company claims. Features include recording using a built-in screen teleprompter and the ability to quickly delete unwanted filler words (“ums” and “uhs”) and long pauses. The video hosting and sharing platform is rolling out the AI tools in July as part of the $20 per month standard subscription. Read more

Snorkel AI Debuts Products for Model Training, Development

Snorkel AI is offering new capabilities to help companies curate and prep data for generative artificial intelligence. Formed in 2015, Snorkel AI has been developing software for data-centric AI. Its best known product is Snorkel Flow, which helps enterprise clients build and deploy AI applications efficiently using programmatic labeling to automate the process of creating training data for AI models. Now Snorkel AI’s Foundation Model Data Platform is going beyond programmatic labeling with two new core solutions: Snorkel GenFlow for building generative AI applications and Snorkel Foundry for developing custom LLMs with proprietary data. Read more

Alibaba Announces a Major Overhaul to Its Top Management

Chinese tech giant Alibaba Group is restructuring its C-suite. Chairman and CEO Daniel Zhang announced that on September 10 he will step down to be replaced by Eddie Yongming Wu as CEO and Joe Tsai as chairman. Zhang will continue to run Alibaba’s cloud computing division for now, which the company plans to spin off in an IPO. Tsai is currently Alibaba’s executive vice chairman (and owner of the NBA’s Brooklyn Nets) and Wu is chairman of Alibaba’s Taobao Tmall Commerce Group. Wu will maintain his role with the e-commerce interests along with his new duties at Alibaba, where he will also replace Zhang on the company’s board of directors. Read more

Meta Creates Voicebox Generative AI Model for Audio Synth

Meta Platforms has unveiled Voicebox, an AI model that can produce high-quality audio clips and edit pre-recorded audio. It also uses artificial intelligence for speech generation efforts, using what Meta calls “in-context learning” to accomplish tasks it was not specifically trained for. The company says Voicebox is first in class with this type of generalized learning for audio. Untrained tasks include sampling, stylizing and editing. As an editor, it can isolate and remove sounds like car horns and background animal noise while preserving the content and style of the source audio. The multilingual model generates speech in six languages. Read more

Brands Create Their Own Games to Expand Marketing Reach

Brands are eager to promote their products in front of the estimated 3.7 billion people worldwide who play video games. Now, rather than simply purchasing visibility, more adventuresome advertisers including PepsiCo and L’Oreal are creating games of their own. PepsiCo had a quest developed in collaboration with Y2K Games for Mountain Dew inserted into the latest edition of the publisher’s blockbuster “NBA 2K” series. L’Oréal embedded a mini game in Activision Blizzard’s “Candy Crush Saga” and saw 40,000 samples of the Prada Candy fragrance that was the reward for completing the game claimed on day one of the five-week promotion. Read more

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