Top Stories

Twitter’s New Business Plan Marks Shift to Video, Commerce

Elon Musk and new Twitter CEO Linda Yaccarino shared a platform vision heavy on creator-commerce partnerships as well as video, which has grown vertical engagement to “more than 10 percent” of user time on the social service. The duo said on a video call with investors last week that the company is pursuing collaborations with entertainment figures, politicians, media publishers and payment services, and that Twitter is securing “money transmitter licenses” in each of the 50 U.S. states as part of Musk’s vision to turn the service into a super app. Read more

Music Publishers Take On Twitter for Copyright Infringements

Twitter is being sued for more than $250 million in damages by a coalition of music publishers alleging copyright violations. More than a dozen plaintiffs — including Universal Music, EMI, Kobalt and Sony — are captioned on the complaint, which was coordinated by the National Music Publishers’ Association and filed last week in federal court in Tennessee listing Elon Musk’s X Corp. and Twitter as defendants. The complaint claims songwriters are owed compensation for music-backed videos posted to the platform. The litigation is the latest financial woe for Twitter, which Musk purchased for $44 billion last year. Read more

SEC Provides Binance a Lifeline as It Pursues Fraud Charges

A federal court has approved an agreement between Binance co-founder and CEO Changpeng Zhao and the Securities and Exchange Commission that will allow the embattled cryptocurrency firm to continue operating while fighting an SEC civil fraud lawsuit, the outcome of which may determine the future of the crypto business in the United States. Filed June 5, the Binance charge rocked an industry already reeling from market turmoil and SEC complaints against Coinbase and the founder of FTX. The SEC initially moved to freeze Binance’s U.S. assets, but the company said that would put it out of business here. Read more

YouTube Lowers Monetization Threshold to Attract Creators

YouTube has adjusted the requirements for its Partner Program (YPP), making it easier for creators with smaller followings to earn money. The Google subsidiary has cut in half — to 500 — the minimum number of subscribers required for creators to monetize across paid chat, shopping, tipping, channel memberships and more. Other thresholds have also been lowered, with valid watch hours reduced to 3,000 (from 4,000) and Shorts views cut to 3 million (as opposed to 10 million). The new parameters are initially effective in the U.S., Canada, UK, Taiwan and South Korea. Read more

Peacock Signs Up for Vizio’s WatchFree+ Discovery Feature

Vizio has added a new discovery feature, Content Connections as part of its WatchFree+ service and smart TV interface. NBCUniversal’s Peacock has climbed aboard as the platform’s first Content Connections partner. With Content Connections, users can move seamlessly from Vizio’s FAST environment, WatchFree+, to services available through paid subscription. The Peacock Preview channel will let consumers with Vizio smart TVs have free access for a three-week period to select episodes from more than 16 Peacock series. Content Connections will serve viewers with “intuitive messages” directing them to participating platforms’ streaming apps. Read more

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