Amazon may be further leveraging its enviable position with Madison Avenue by launching an ad-supported Prime Video tier. The move makes sense given Amazon’s surging ad revenue from online sales. The company also owns the FAST service Freevee. Amazon’s ad savvy runs deep, and reports suggest the e-commerce giant is also in discussions with Warner Bros. Discovery and Paramount Global to package the ad-supported versions of Max and Paramount+ under the Prime Video Channels banner. The news comes on the eve of the Cannes Lions International Festival of Creativity for the global marketing elite. Read more

Google DeepMind has discovered a way to create AI algorithms that run faster than those coded by humans, which could lead to more cost-effective software development and computing that is more efficient and sustainable, according to the Alphabet company. The breakthrough, detailed in the journal Nature, is called AlphaDev. It uses a form of machine learning called reinforcement that allows computers to build on their successes, honing strategies independent of human programmers. In this case, faster algorithms were developed for computer-science functions like sorting and hashing. Read more

TikTok is targeting a massive four-fold increase in global e-commerce revenue this year, aiming for $20 billion in sales. The social media platform reported gross merchandise activity of $4.4 billion last year, which reflects the total sale of goods via the TikTok Shop e-commerce solution. TikTok is banking on significant growth in markets including Indonesia, where influencers live-stream shopping pitches for everything from denim jeans to lipstick. The U.S. and Europe account for a tiny portion of the projected goal, but TikTok is hoping for modest gains in those areas as well. Read more

The European Union wants deepfakes and other AI-generated content labeled, and is pressing signatories to its Code of Practice on Online Disinformation to adopt technology that will clearly identify output that is generated or manipulated by machines. “The new AI technologies can be a force for good” that offers “new avenues for increased efficiency and creative expression. But, as always, we have to mention the dark side,” EU values and transparency commissioner Vera Jourova said, citing “new risks and the potential for negative consequences for society.” Read more

Meta Platforms CEO Mark Zuckerberg received a letter this week from Senators Richard Blumenthal and Josh Hawley of the Subcommittee on Privacy, Technology & the Law that took the executive to task for an online leak of the company’s LLaMA artificial intelligence system. The 65-billion parameter language model, which is still under development, was open-sourced in February. Available on request through Meta’s GitHub portal, it wound up on 4chan and BitTorrent “making it available to anyone, anywhere in the world, without monitoring or oversight,” the senators wrote. Read more