Top Stories

Google Is Improving Its Bard AI Chatbot with PaLM Upgrade

Alphabet and Google CEO Sundar Pichai is promising Bard critics that a new and improved conversational AI model will soon be available. Although both the LaMDA-powered Bard and its rival, OpenAI’s ChatGPT have been prone to a variety of errors in their early stages, Bard — following on the heels of ChatGPT’s release and meteoric popularity — has borne the brunt of less favorable reviews. Google is taking steps to maintain thought leadership in the space, so that parent company Alphabet can compete with Microsoft and OpenAI, who were quicker to move ChatGPT into the public consciousness, gaining a first-mover advantage. Read more

Netflix Restructures Film Units, Cuts Back on Original Content

Netflix has decided to focus on fewer, but higher quality, originals, and has restructured its film group to accommodate the change. Fifteen-year Netflix veteran Lisa Nishimura, who oversaw low-budget features and original documentaries is exiting, along with film group VP Ian Bricke, who logged more than 10 years at the company. Live-action films will now be the purview of a trio of execs: Kira Goldberg, Ori Marmur and Niija Kuykendall. Goldberg and Marmur, who joined Netflix in 2021, were tasked with developing high-end commercial projects. Kuykendall, who joined later that year from Warner Bros., was assigned mid-budget films. Read more

Google Cloud Partners with Replit to Develop AI Coding Tools

Google has teamed with San Francisco startup Replit in a bid to challenge Microsoft’s GitHub and the Github Copilot code generator launched in conjunction with OpenAI. Under the new partnership, Replit developers will get access to Google Cloud infrastructure, services, and foundation models via Replit’s software development AI, called Ghostwriter, while Google Cloud and Workspace developers will get access to Replit’s collaborative code editing platform. Replit, which says 20 million developers use its platform, launched Ghostwriter in the fall and in January added a conversational AI interface for generating code and debugging. Read more

Google Ads Transparency Center Offers Searchable Ad Data

Google is launching an Ads Transparency Center. The “searchable hub” rolls out to global users in the coming weeks and lets anyone look up who’s behind an ad, which ads an advertiser ran and where across Google Search, YouTube and the Google Display Network. Additional details are provided for political ads, including the amount spent, number of impressions and any location targeting criteria. In 2020 Google began requiring that advertisers verify their identities, and a year later began letting users access some ad info, but its transparency move follows Facebook’s similar offering, which launched in 2019. Read more

Apple Eyes AI Video Compression with WaveOne Acquisition

Apple has acquired WaveOne, a Mountain View-based startup that has been developing AI algorithms for video compression. Cupertino has been mum about the purchase, but the deal reportedly closed in January, and WaveOne employees are said to have been absorbed into Apple’s machine learning groups. WaveOne’s codecs use machine learning to squeeze more picture out of less bandwidth, including optimizing for signal interruptions, so the picture doesn’t freeze or disappear, making it ideal for mobile. As Netflix and YouTube tout picture improvements, WaveOne could potentially advantage Apple TV+ and a mixed reality headset. Read more

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