Sony Corporation has launched the Sony Audio Institute at NYUs Steinhardt School of Culture, Education and Human Development, focusing on innovation in the business and technology of music. Opening this spring, the Sony Audio Institute will serve as an interdisciplinary collaboration that brings together the expertise of Sony’s professional and consumer audio businesses and their leading-edge technologies with NYU students, facilities and faculty. The institute opens with NYU Steinhardt Music Business Program Director Larry Miller at the helm. Miller will focus on the new outfit’s operations full time beginning this fall. Read more

Amazon is experimenting with AI dubbing so Prime Video customers globally can experience content from other territories, gaining access more quickly and efficiently to licensed films and TV series. The company is using a hybrid “AI-aided” system in which localization professionals oversee the AI output to ensure quality control. Currently limited to a dozen movies and series that will be AI-dubbed in English and Latin American Spanish, the pilot will expand if the results prove popular with audiences. In December, Netflix experienced backlash against AI-assisted dubbing, with viewers complaining generative mouth adjustments looked unnatural. Read more

Taiwan’s Foxconn, the contract manufacturer that assembles Apple’s iPhones, has built its own AI. Called FoxBrain, the company says the large language model was trained in just four weeks with help from Nvidia, using 120 of that company’s H100 chips. FoxBrain has reasoning and mathematical skills and can analyze data and generate code. Initially built for in-house use, Foxconn says it intends to open source the model and hopes it will become a collaborative tool for its partners and enable advancements in manufacturing techniques and supply-chain management. Read more

Popular social media platform Pinterest is now labeling generative AI content. The app, which earned a reputation as fertile ground for design inspiration related to hand-crafted goods and human artistry, has recently been plagued by an onslaught of “AI slop,” something its regular users have been complaining of on Reddit and to Pinterest directly. The GenAI content was often used to redirect people to spammy sites, according to a recent report. Pinterest’s labeling news coincides with an earnings report of $1.15 billion in Q4 revenue, marking an 18 percent increase year-over-year. Read more

CES 2025 welcomed over 141,000 attendees from around the globe to Las Vegas. With more than 4,500 exhibitors, including 1,400 startups, and more than 6,000 media attendees, CES highlights the innovation and technology trends addressing global challenges and shaping the future. This year’s show focused on artificial intelligence, unveiling a wave of innovative offerings — whether practical, visionary or experimental. Among the show’s major trends were AI integration across all industries, shifting demographics and purchasing patterns (with Gen Z the one to watch), sustainability and security, and smart devices and smarter homes. ETC@USC attended the conference for live reporting on products and services. Our post-show report features extensive coverage and perspectives related to key creative, business, and technology areas. Read more