A bipartisan Senate group is supporting a bill aimed at reducing the online advertising dominance of Big Tech platforms like Google, Meta and others. Introduced last week by Mike Lee (R-Utah) and championed by Elizabeth Warren (D-Massachusetts), the AMERICA Act — short for Advertising Middlemen Endangering Rigorous Internet Competition Accountability Act — the bill prohibits companies that “process more than $20 billion in digital ad transactions” from owning multiple parts of the digital ecosystem presenting the advertisements. Proponents say the AMERICA Act could radically reshape the advertising framework that underpins the Internet economy. Read more

Twitter did not implement the check mark purge set for April 1, when it said it would remove the blue verification symbols from the accounts of celebrities, influencers and politicians who were not paying $8 per month for a Twitter Blue subscription. The weekend came and went with the status of so-called “legacy verifications” largely unchanged. Twitter’s owner and CEO, Elon Musk, says he still plans to monetize verifications, and that U.S. businesses and governments will be charged $1,000 monthly to retain their checkmarks — gold for businesses and gray for governments. Read more

The Academy of Motion Picture Arts and Sciences has formed a Production and Technology Branch to include about 400 individuals previously classified as members-at-large. The branch “represents members working in key technical and production positions in all phases of filmmaking, from pre- to post-production,” AMPAS says, listing chief technology officers, senior department heads in tech and creative services, and preservation and restoration specialists as among the inductees. In addition, credited production roles — including stunt coordinators, script supervisors, choreographers, music supervisors, colorists, line producers and associate producers — will be part of the branch. Read more

British cinema operator Cineworld Group, owner of Regal Cinemas, has proposed a plan to emerge from Chapter 11 bankruptcy. In what is described as a “debt-for-equity swap,” the company would reduce by some $4.53 billion the indebtedness of its principal U.S. claimants, who would be getting a stake in the company in exchange for waiving their claims. The group companies have commitments for roughly $1.94 billion in debtor financing from lenders to help ensure Cineworld operations can continue during its anticipated reorganization, which is subject to court approval. The transaction is expected to “result in very significant dilution of existing equity interests.” Read more

Alphabet and Google CEO Sundar Pichai is promising Bard critics that a new and improved conversational AI model will soon be available. Although both the LaMDA-powered Bard and its rival, OpenAI’s ChatGPT have been prone to a variety of errors in their early stages, Bard — following on the heels of ChatGPT’s release and meteoric popularity — has borne the brunt of less favorable reviews. Google is taking steps to maintain thought leadership in the space, so that parent company Alphabet can compete with Microsoft and OpenAI, who were quicker to move ChatGPT into the public consciousness, gaining a first-mover advantage. Read more