Adobe is plunging into the world of generative AI with Adobe Sensei GenAI, designed to leverage multiple large language models across the Adobe Experience Cloud and the real-time data management framework known as the Adobe Experience Platform. Adobe Firefly is the company’s new suite of creative generative AI models for the cloud. Its first two products are a text-to-image generator and an effects generator for typeface. Adobe is touting its image-creator as “designed to generate content safe for commercial use” in that the AI model was trained only on licensed or out-of-copyright work and shouldn’t expose users to liability. Read more

Canva, the web-based design platform, is debuting “Magic” AI-powered tools that can automate a variety of tasks, from logo design to video editing. The idea is to empower people without design training to do these things, and more. Infographics, advertising materials, illustrations and presentations are among the types of output Canva AI offers. The company is also adding brand management tools to its Visual Worksuite, including a Brand Hub that provides assets for creative application, with permission settings that can restrict off-brand use of things like color or fonts. Read more

Epic Games introduced Unreal Engine 5.2 at GDC 2023, demonstrating new levels of photorealism and physics designed to facilitate the creation of real-time interactive worlds for the metaverse. Procedural content generation tools and a material framework called Substrate for intricate surfaces with detailed refraction and reflection are new to the 5.2 preview build, available now at the Unreal Engine Marketplace and on GitHub. The economy around Unreal Editor for “Fortnite” has expanded to include a new revenue-sharing plan that lets creators keep 40 percent of funds generated from “islands” they create for the popular game. Read more

OpenAI is adding plug-in support for ChatGPT, a major upgrade that lets the chatbot incorporate current web data, as opposed to being limited to training data ending in 2021. Initially, the company is allowing 12 external plug-ins, including those from Expedia, Instacart, OpenTable, Shopify, Slack and Zapier. The group has been invited through a waitlist. “We’re starting with a small set of users and are planning to gradually roll out larger-scale access as we learn more,” explained OpenAI, which is also introducing two plug-ins of its own: a web browser and code interpreter. Read more

After several months of testing, Anthropic is making its AI chatbot Claude available for general release in two configurations: the high-performace Claude and a lighter, cheaper, faster option called Claude Instant. Anthropic was launched in 2021 by a pair of former OpenAI employees, and its Claude chatbots are competitors to that firm’s ChatGPT. Accessible through a chat interface and API in Anthropic’s developer console, Claude is being marketed as the product of training designed to produce a more “helpful, honest, and harmless AI systems.” To that end, Anthropic says “Claude is much less likely to produce harmful outputs.” Read more