Reports indicate that Meta Platforms is preparing to introduce advertising to Threads, perhaps as soon as January. Threads is the year-old social platform it launched to compete with Twitter in July 2023, the same month Elon Musk was rebranding that platform as X. Meta is looking to begin Threads’ transition to ad support by initially allowing only a small group of advertisers to create and publish ads before opening the platform to the ad industry at large later in the year. Head of Instagram Adam Mosseri, who also runs Threads, has said Meta is “definitely” planning to open ad inventory on Threads. Read more

Signal, the encrypted messaging app, has added video call features that could position the company as a rival to communication platforms such as Zoom, Microsoft Teams and Google Meet. Signal has also added a “Calls” tab that lets users initiate new calls, review call history and create call links, which can conveniently be shared with colleagues via normal messaging instead of having to create specific call groups. The reusable links also make it easy to share invites for recurring calls. Signal Calls is available for iOS, Android and desktop. The desktop app lets users choose between grid, sidebar and speaker views. Read more

Particle, the AI-powered news aggregator created by a pair of Twitter alums, has launched after a year in beta. The iOS app summarizes current events in quick hits the startup says do not violate the copyrights of publishers whose news it shares. Instead of simply scraping publishers’ work for proprietary use, the startup seeks to compensate publishers and drive traffic to news sites with prominent links to sources accompanying each AI news summary. Developed by Sara Beykpour and Marcel Molina, Particle has raised more than $11 million in early funding led by Lightspeed. Read more

Ernie, the foundation model for Baidu’s generative AI, has been updated with iRAG technology to mitigate visual hallucinations and a no-code tool called Miaoda that creates apps using natural language. The company behind China’s largest search engine says Ernie now handles 1.5 billion daily user queries, up from 50 million circa its March 2023 launch (a 30x increase). Baidu also debuted Ernie-powered smart glasses from its Xiaodu Technology hardware unit. The Xiaodu AI Glasses features built-in voice activation and cameras for taking photos and video. The news was shared at this week’s Baidu World 2024 in Shanghai. Read more

Clip It, the Roblox social media contender in the TikTok space, has crossed the one billion views threshold, according to the company. Roblox reportedly plans to leverage that achievement by launching an ad-supported product for Clip It that merges aspects of its custom-branded Roblox game spaces with programmatic advertising. Clip It offers an endless feed of short-form video, with video ads peppered amidst the content, drawing comparisons to TikTok. Clip It currently serves the same programmatic ads as the Roblox mothership, but that is about to change, thanks to its growing popularity. Read more