By
Paula ParisiJanuary 23, 2023
The new joint industry committee, or JIC, formed by major TV networks and media firms has begun actively pursuing major advertising agency members, offering the buy side to pull up a seat at the table. The goal: “to enable multiple currencies with the primary focus of creating a measurement certification process to establish the suitability of emerging cross-platform measurement solutions in advance of the 2024 upfronts,” the JIC says. Founding members include FOX, NBCUniversal, Paramount Global, TelevisaUnivision, Warner Bros. Discovery, analytics-driven ad firm OpenAP and the Video Advertising Bureau (VAB). Read more
By
Paula ParisiJanuary 23, 2023
Apple has announced new 14- and 16-inch iterations of its MacBook Pro laptops, featuring Apple’s next-generation silicon. The M2 Pro and M2 Max chips turn the MacBook Pro into a portable workstation, able to tackle demanding tasks like effects rendering and color grading. Apple is promising up to 22 hours of battery life, the most ever in a Mac. The smaller model starts at $1,999, while entry level for the 16-inch is $2,499. Pre-orders began last week and delivery starts tomorrow. Apple is also releasing an updated Mac mini with M2 ($599) or M2 Pro ($1,299) chips. Read more
By
ETCentricJanuary 20, 2023
The short film “Fathead,” produced by the Entertainment Technology Center@USC and shot at the new Amazon Stage in Culver City as an experiment in virtual production and collaborative, cloud-based workflows, has been nominated for a 54th NAACP Image Award in the Outstanding Short Film (Live Action) category. The Image Awards celebrate outstanding achievements and performances in the arts from an African American point of view, and recognize those who promote social justice through their creative pursuits. This year’s awards will air live on February 25 at 8:00 p.m. on BET and various ViacomCBS networks. “Fathead” was directed by c. Craig Patterson and produced by Erik Weaver, ETC’s director of adaptive production. Read more
By
Paula ParisiJanuary 20, 2023
YouTube TV has unveiled redesigns of its Live guide and Library feature. The new Live guide touts a more traditional timeline-based grid presentation, topped by curated recommendations. Overall, YouTube says the grid layout is condensed yet provides more information. It also makes it easier to record. The updated Library has added content management features, including a “catch up on your favorites” shelf. Instead of side-navigation, a row of filters invites content categories exploration. YouTube says “Live and Library are the most used pages by YouTube TV watchers, so we decided to focus on improving those areas.” Read more
By
Paula ParisiJanuary 20, 2023
In a move to heighten transparency, TikTok will begin using its “state-controlled media” label in more than 40 new territories, including China and the U.S. Launched as a pilot program last year, the program identifies videos produced under government influence. Conceding there is no one-size-fits-all definition, TikTok says it considers media “state-controlled” when “there is evidence of clear editorial control and decision-making by members of the state.” The label was launched after Russia’s 2022 invasion of Ukraine, flagging state-controlled media in those countries and Belarus. Russian outlets TASS, Sputnik and the English-language RT are among those labeled. Read more