Mobile Electronics Association president Chris Cook quizzed CES panelists on innovations in the smart car space. Accenture digital strategist Monika Minarcin noted that AI doesn’t just power autonomous driving but also voice recognition, digital assistants and precision marketing. At Humanising Autonomy, chief executive Maya Pindeus is using behavioral AI to build a global standard for interaction between people and machines. DarkStar Vision chief executive Joe Scalisi is working on a passive color night vision solution that he believes can “enhance the automotive sector” with rear view mirrors and motorcycle helmets. Read more

The sluggish consumer adoption of virtual reality has pointed to a broader hesitation with immersive technologies that separate the user from their environment. In response, a niche market has evolved for technologies that unobtrusively live on the body while contributing an augmented sensory experience when needed. (See earrings that also offer directional audio from a company called Nova, for instance.) The Japanese exhibit section of the CES Eureka Park startup arena, however, showcased a more environmentally integrated — although still individualized — vision of immersion. Read more

The role customer intelligence plays in delivering seamless, personal experiences was the topic of three conference sessions organized by Acxiom, a leading customer intelligence company and data-driven solution provider. While the industry leaders and panel discussions drew from the automotive sector, the insights have broader implications. Details were also released in Acxiom’s Automotive Customer Experience study. “These survey findings highlight how critical it is for brands to have a genuine understanding of people and how hard it can be to deliver the right message at the right time,” said Steve Schmith, director of automotive strategy at Acxiom. Read more

At a CES panel, CISA director Jen Easterly sounded the alarm on the current state of cybersecurity in the U.S. “We cannot accept that ten years from now it will be the same or worse than it is now,” she said. “All the critical infrastructure we rely on is underpinned by a technology base that was created in an insecure way.” As head of the Cybersecurity and Infrastructure Security Agency, Easterly is in a position to assess the coming damage, projected to be $8 trillion this year. Moderator Rajeev Chand, Wing Venture Capital partner led Easterly and CrowdStrike chief executive George Kurtz in a discussion on how to halt the increase of cyber-insecurity. Read more

According to a group of game experts, 5G will likely skyrocket the reach and power of mobile games. IQ Labs founder Julian Mitchell moderated a conversation with Activision Blizzard vice president Jonathan Stringfield, Niantic director of product management Tom Emrich and THNDR Games chief executive Desiree Dickerson on the current and future prospects of mobile gaming. Emrich pointed to Niantic’s Campfire that gives players a place to connect. “The industry outside gaming has embraced it as the new social network,” he said. “Games are more than games — they’re synonymous with the metaverse.” Read more