A coalition of more than 20 advocacy groups with an interest in child safety is petitioning the Federal Trade Commission to prohibit social media platforms including TikTok as well as online games and other services from bombarding kids with ads and using other tactics that may hook children online. Regulators are being lobbied to prevent online services from offering minors “low-friction rewards” — unpredictably granting positive reinforcement for scrolling, tapping or logging on to prolonged use. The groups say the technique is the same used by slot machine makers to keep gamblers engaged. Read more

Even as linear broadcasters seek to find their place in the on-demand world, streamers are taking a page from their traditional playbook and embracing appointment TV strategies, according to a new forecast from Kantar Media. “Winners in the platform wars will deploy hybrid strategies balancing VOD and linear content,” Kantar says, predicting streamers will be forced to “shift away from all-at-once release strategies and box-set bingeing for new content in order to maximize revenues.” As global cost-of-living price increases impact consumer discretionary spending, improved campaign planning could make budgets go further, the report says. Read more

The advertising industry is pushing back against the Federal Trade Commission’s exploration of rulemaking as relates to collecting personal data to serve ads, which the FTC is calling a crackdown on “commercial surveillance.” The Interactive Advertising Bureau (IAB) says the FTC’s definition of that loaded term is “so broad” that any resultant rulemaking “could criminalize the Internet itself” as well as potentially reduce digital ad spending by billions of dollars. FTC chair Lina Khan says “potentially unlawful practices may be prevalent” in the “endless hoovering up of sensitive user data” that has become common practice in ad targeting. Read more

Microsoft has entered into a multi-year deal with Nvidia to build what they’re calling “one of the world’s most advanced supercomputers,” powered by Microsoft Azure’s advanced supercomputing infrastructure combined with Nvidia GPUs, networking and full stack of AI software to help enterprises train, deploy and scale AI, including large, state-of-the-art models. “AI is fueling the next wave of automation across enterprises and industrial computing, enabling organizations to do more with less as they navigate economic uncertainties,” Microsoft cloud and AI group executive VP Scott Guthrie said of the alliance. Read more

As it prepares for a crackdown on password sharing next year, Netflix has introduced a feature that lets subscribers kick-off interlopers who are piggybacking onto their accounts without paying. Accessed from the account settings tab, the new “Managing Access and Devices” functionality lets subscribers see a list of recent devices that have streamed from their account, letting them log-off any unauthorized users with one click. Netflix calls this new option a “much-requested feature” and says it is now available to global subscribers through their web browser, or on iOS and Android. Read more