TikTok is launching a new feature called Profile Kit that gives creators the option of displaying up to six videos on other sites. In-app access to off-site link-in-bio landing platforms is a feature of the Profile Kit, with freemium social media landing page Linktree announced as TikTok’s first Profile partner. Some are calling the Profile Kit expansion a savvy way for Tiktok to spread its influence with a light footprint during a time of regulatory scrutiny. Leveraging engagement, TikTok is also launching Focused View, an ad unit that advertisers will pay for only if users engage for at least 6 seconds. Read more

Triller, a short-form video sharing app acquired in 2019 by Hollywood financier Ryan Kavanaugh’s Proxima Media, is launching a platform called Metaverz for immersive experiences ranging from sports and concerts to social events that take place “past the velvet rope” in virtual nightclubs populated with influencers, creators and celebrities. Right now, the company is previewing a video that showcases what looks like basic video game graphics, although Triller is touting a partnership with Singapore-based Epik, a blockchain-focused firm described in the Metaverz announcement as “a leading global platform for AR/VR and gaming experiences.” Read more

ClipperVision is the new direct-to-consumer regional streaming service for viewing Los Angeles Clippers basketball games and related content. The six channel options will make more than 70 of 84 regular season games available to fans located primarily in Southern California for $200 per season. Former Microsoft CEO Steve Ballmer purchased the LA Clippers for $2 billion in 2014 and has since been strategizing an improved television platform for the franchise. The new offering makes the Clippers the first NBA team to host its own streaming platform, accessible without any additional TV subscription. Read more

There’s trouble in virtual paradise, according to The Wall Street Journal, which says internal Meta Platforms documents show that its initial goal of 500,000 monthly active “Horizon Worlds” users by the end of 2022 has been revised to 280,000, which is over 80,000 more than it currently has. Meanwhile, Forbes says the debut of avatar “legs” demoed by Meta CEO Mark Zuckerberg at last week’s Meta Connect was actually “staged” using motion capture. However, a Meta spokesman explains that the company’s metaverse efforts were always expected to be a multiyear project, with ongoing improvements based on user feedback. Read more

The world is experiencing a skilled labor shortage, and robots are stepping in to fill the void. Last year, some 500,000 industrial robots were added to the global workforce, bringing the total figure to about 3.5 million, according to a new report by the International Federation of Robotics trade group, which says the number of robots added in 2021 exceeds by 22 percent a record set in 2018. The pattern indicates the industrial robotics market will grow from $15.7 billion in 2022 to $30.8 billion by 2027, a CAGR of 14.3 percent, according to the report. Read more