Intel announced the consumer GPU brand Arc last year, which the company now says will begin delivering in Q4. The Arc A770 Limited Edition desktop gaming card will be available October 12, starting at $329, “the sweet spot of desktop graphics,” according to CEO Pat Gelsinger, who said the GPU “delivers 65 percent better peak performance versus competition on ray tracing.” Intel says other new GPU models, including the Arc Pro A30M for mobile unveiled last month at SIGGRAPH, will also come to market by the end of the year. The new GPUs feature built-in ray tracing hardware, machine learning capabilities and industry-first AV1 hardware encoding acceleration. Read more

The NBA becomes the latest sports league to court digital viewers, launching an app for streaming, personalization and socializing. The app is free to download, and NBA League Pass will be integrated into the app, with promotional pricing of $14.99 per month ($99.99 per season) for a standard package and $19.99 per month ($129.99 per season) for a premium subscription. The NBA App is a product of NBA Digital, the league’s joint venture with Turner Sports, and was built in partnership with Microsoft, the NBA’s cloud and artificial intelligence partner. Read more

The Entertainment Technology Center at the University of Southern California (ETC@USC) is pleased to announce the addition of the RoninX Foundation to its executive board. The Japan-based foundation is pursuing a camera metadata interoperability standard and a new 8K streaming protocol for innovative use cases for the open multiverse. The RoninX Foundation is guided by its community of camera manufacturers, storage providers, Internet service providers, infrastructure providers, 5G operators and studios. Read more

Netflix has made some budgetary cuts recently, but not in gaming. After three acquisitions, the company is building its first game studio from scratch. The new unit will be Netflix’s second gaming outfit in Finland, and the company has hired Zynga’s Marko Lastikka to run it. Earlier this year, the streamer acquired the Helsinki-based Next Games. The company’s mobile games portfolio also includes developers Boss Fight Entertainment in Allen, Texas and Glendale, California’s Night School Studio. Helsinki “is home to some of the best game talent in the world,” according to Netflix VP of game studios Amir Rahimi. Read more

Walmart has planted its flag in the metaverse, launching Walmart Land and Walmart’s Universe of Play on Roblox, a virtual worlds game platform that emphasizes user-generated content. Roblox community members can check out the Walmart “isles” to collect “verch,” or virtual merchandise, “catch top music artists and unlock exclusive interactive content,” the company says. “Roblox is one of the fastest growing and largest platforms in the metaverse, and we know our customers are spending loads of time there,” Walmart CMO William White said, citing the platform’s 52 million daily active users. Read more