Even as linear broadcasters seek to find their place in the on-demand world, streamers are taking a page from their traditional playbook and embracing appointment TV strategies, according to a new forecast from Kantar Media. “Winners in the platform wars will deploy hybrid strategies balancing VOD and linear content,” Kantar says, predicting streamers will be forced to “shift away from all-at-once release strategies and box-set bingeing for new content in order to maximize revenues.” As global cost-of-living price increases impact consumer discretionary spending, improved campaign planning could make budgets go further, the report says. Read more

The advertising industry is pushing back against the Federal Trade Commission’s exploration of rulemaking as relates to collecting personal data to serve ads, which the FTC is calling a crackdown on “commercial surveillance.” The Interactive Advertising Bureau (IAB) says the FTC’s definition of that loaded term is “so broad” that any resultant rulemaking “could criminalize the Internet itself” as well as potentially reduce digital ad spending by billions of dollars. FTC chair Lina Khan says “potentially unlawful practices may be prevalent” in the “endless hoovering up of sensitive user data” that has become common practice in ad targeting. Read more

Microsoft has entered into a multi-year deal with Nvidia to build what they’re calling “one of the world’s most advanced supercomputers,” powered by Microsoft Azure’s advanced supercomputing infrastructure combined with Nvidia GPUs, networking and full stack of AI software to help enterprises train, deploy and scale AI, including large, state-of-the-art models. “AI is fueling the next wave of automation across enterprises and industrial computing, enabling organizations to do more with less as they navigate economic uncertainties,” Microsoft cloud and AI group executive VP Scott Guthrie said of the alliance. Read more

As it prepares for a crackdown on password sharing next year, Netflix has introduced a feature that lets subscribers kick-off interlopers who are piggybacking onto their accounts without paying. Accessed from the account settings tab, the new “Managing Access and Devices” functionality lets subscribers see a list of recent devices that have streamed from their account, letting them log-off any unauthorized users with one click. Netflix calls this new option a “much-requested feature” and says it is now available to global subscribers through their web browser, or on iOS and Android. Read more

Chatsworth, California-based toy company MGA Entertainment has launched MGA Studios to produce video games, online universes and other ancillary content. The privately held MGA is backing the new division with $500 million to drive production and acquisitions. MGA’s catalog of successful toys includes the L.O.L. Surprise!, Bratz, Little Tike and Rainbow High brands, some of which have spawned TV series and games. MGA Entertainment founder and CEO Isaac Larian’s son Jason Larian is president of the new unit, which has acquired Australia’s Pixel Zoo Animation and named Pixel Zoo founder and CEO Paul Gillett an MGA Studios partner. Read more