By
Paula ParisiDecember 12, 2024
Ten months after its preview, OpenAI has officially released a Sora video model called Sora Turbo. Described as “hyperrealistic,” Sora Turbo generates clips of 10 to 20 seconds from text or image inputs. It outputs video in widescreen, vertical or square aspect ratios at resolutions from 480p to 1080p. The new product is being made available to ChatGPT Plus and Pro subscribers ($20 and $200 per month, respectively) but is not yet included with ChatGPT Team, Enterprise, or Edu plans, or available to minors. The company explains that Sora videos contain C2PA metadata indicating that they were generated by AI. Read more
By
Paula ParisiDecember 12, 2024
World Labs, the AI startup co-founded by Stanford AI pioneer Fei-Fei Li, has debuted a “spatial intelligence” system that can generate 3D worlds from a single image. Although the output is not photorealistic, the tech could be a breakthrough for animation companies and video game developers. Deploying what it calls Large World Models (LWMs), World Labs is focused on transforming 2D images into turnkey 3D environments with which users can interact. Observers say that reciprocity is what sets World Labs’ technology apart from offerings by other AI companies that transform 2D to 3D. Read more
By
Paula ParisiDecember 12, 2024
Hundreds of thousands more YouTube channels are gaining access to its AI-powered auto-dubbing feature, which generates audio translation tracks for YouTube videos, helping to make the platform’s content more accessible to viewers around the world. The expanded rollout targets informational channels in the Partner Program, such as tutorials on cooking, sewing, tourism and home improvement. Availability “will expand to other types of content soon,” according to video streamer, which began testing the feature with select creators last year. Based on technology developed by Aloud, YouTube’s auto-dubbing emerged from the Area 120 internal incubator program. Read more
By
Paula ParisiDecember 11, 2024
Reddit has launched a new AI-powered search tool called Reddit Answers. Reddit is already appearing regularly in Google Search returns. The new interface provides a way users can utilize a conversational model to get answers directly from the social platform. “Once a question is asked, curated summaries of relevant conversations and details across Reddit will appear, including links to related communities and posts,” according to Reddit. Whether users will want to skip their usual go-to search engines in favor of querying Reddit alone could have long term ramifications for the 19-year old social platform, which went public in 2023. Read more
By
Paula ParisiDecember 11, 2024
Nielsen is now offering a cross-media U.S. ad performance view that takes into account advertising on controversial social platform TikTok. As a result of the integration advertisers and agencies will, for the first time, be able to compare ad performance on TikTok across all screens, including digital, CTV, and linear. The analytics will be parsed via Nielsen ONE, a cross-media platform that debuted in alpha in May 2023 at which time it was scheduled for broad release in late 2024. Nielsen says the TikTok integration will provide “independent and verified reporting of demographic data” for campaign measurement via Nielsen ONE. Read more