Hundreds of thousands more YouTube channels are gaining access to its AI-powered auto-dubbing feature, which generates audio translation tracks for YouTube videos, helping to make the platform’s content more accessible to viewers around the world. The expanded rollout targets informational channels in the Partner Program, such as tutorials on cooking, sewing, tourism and home improvement. Availability “will expand to other types of content soon,” according to video streamer, which began testing the feature with select creators last year. Based on technology developed by Aloud, YouTube’s auto-dubbing emerged from the Area 120 internal incubator program. Read more

Reddit has launched a new AI-powered search tool called Reddit Answers. Reddit is already appearing regularly in Google Search returns. The new interface provides a way users can utilize a conversational model to get answers directly from the social platform. “Once a question is asked, curated summaries of relevant conversations and details across Reddit will appear, including links to related communities and posts,” according to Reddit. Whether users will want to skip their usual go-to search engines in favor of querying Reddit alone could have long term ramifications for the 19-year old social platform, which went public in 2023. Read more

Nielsen is now offering a cross-media U.S. ad performance view that takes into account advertising on controversial social platform TikTok. As a result of the integration advertisers and agencies will, for the first time, be able to compare ad performance on TikTok across all screens, including digital, CTV, and linear. The analytics will be parsed via Nielsen ONE, a cross-media platform that debuted in alpha in May 2023 at which time it was scheduled for broad release in late 2024. Nielsen says the TikTok integration will provide “independent and verified reporting of demographic data” for campaign measurement via Nielsen ONE. Read more

In a deal said to be reshaping the global advertising industry, Omnicom has reached a definitive agreement to acquire a major rival, the Interpublic Group (IPG), in a stock-for-stock transaction. If the deal receives regulatory approval, the New York-based ad giants will combine to form an agency that will be the largest in the world, bringing together ad legends TBWA Worldwide and McCann Worldgroup for what CNBC estimates will be more than $26 billion in annual revenue. The merger joins “world-class, highly complementary data and technology platforms” at a propitious time, thanks to seismic, AI-driven advances in marketing and adtech. Read more

Meta Platforms has packed more artificial intelligence into a smaller package with Llama 3.3, which the company released last week. The open-source large language model (LLM) “improves core performance at a significantly lower cost, making it even more accessible to the entire open-source community,” Meta VP of Generative AI Ahmad Al-Dahle wrote on X social. The 70 billion parameter text-only Llama 3.3 is said to perform on par with the 405 billion parameter model that was part of Meta’s Llama 3.1 release in July, with less computing power required, significantly lowering its operational costs. Read more