After much speculation, Netflix has revealed it has chosen Microsoft to help with configuring and launching an ad-supported subscription tier. Netflix announced plans for the new tier in April, explaining that a partner might be brought in to accelerate the effort and fuel innovation. Microsoft will supply ad-placement technology and ads served on Netflix will be exclusively booked through the Microsoft platform. “Microsoft offered the flexibility to innovate over time on both the technology and sales side, as well as strong privacy protections for our members,” Netflix COO Greg Peters explained in a statement. Read more

Disney Advertising has entered into a deal with global ad tech firm The Trade Desk that will allow advertisers “to buy once to deliver everywhere across Disney.” Rita Ferro, president of ad sales, Disney Media & Entertainment Distribution, said the pact leverages years Disney has spent “investing in our data and technology” to create solutions that use precision targeting “in a privacy-focused way.” The Trade Desk will utilize data from the Disney Clean Room, a repository of first-party data Disney has collected from customers combining it with consumer data produced by the Unified ID 2.0 industry framework. Read more

Meta Platforms is testing a new tool called Instagram Live Producer, designed to help creators achieve a more professional look from their desktops using streaming software, with initial support for Streamlabs, OBS Studio and StreamYard. The company says this new integration “opens up production features outside the traditional phone camera, including additional cameras, external microphones and graphics,” and is currently only available to “a small group of partners.” Previously, creators could only broadcast live video on Instagram Live from smartphones. Instagram Live Producer enables functionality more like Twitch or YouTube. Read more

Antitrust scrutiny under the European Union’s new Digital Markets Act is causing concern among U.S.-based cloud services providers. Cost-savings for clients who bundle services are not unusual in the cloud sector, and while some clients prefer using multiple cloud vendors, others want to take advantage of discounts. As enterprise continues to shift operations to the cloud, packages from Google Cloud Platform, Amazon Web Services and Microsoft Cloud find themselves subject to criticism in what some say is nothing less than a regulatory assault on vertical integration. Read more

Netflix has reportedly entered into discussions with studios including Warner Bros., Universal and Sony Pictures Television to revise licensing terms to include their content on the streamer’s planned ad-supported tier. The talks include shows created specifically for Netflix — like Sony’s “The Crown” and Universal’s “Russian Doll” — as well as second-run programming like Sony’s “Breaking Bad” and Paramount Global’s “NCIS.” Sources say the studios will likely be angling for a premium of 15 percent to 30 percent for duplexing the shows on the new tier. While Netflix self-produces some original content in-house, much of it is acquired externally. Read more