By
Paula ParisiJuly 14, 2022
TikTok is facing blowback for lax advertising disclosures. While the platform offers various ways to identify paid promotion, its marketing policies appear to operate on an honor system, and while some creators label their posts as advertising or partnerships, many do not. Where a financial relationship exists with regard to products mentioned, the truth in advertising rules enforced by the Federal Trade Commission and state attorneys general require media partners to disclose that funds will change hands. As part of a renewed national interest in digital consumer protections, particularly related to child safety, the area is getting increased scrutiny. Read more
By
Paula ParisiJuly 13, 2022
Meta Platforms has unveiled Sphere, an AI-powered tool designed to verify open web content. “Building on Meta AI’s research and advancements, we’ve developed the first model capable of automatically scanning hundreds of thousands of citations at once to check whether they truly support the corresponding claims,” Meta says, noting that Sphere has “a dataset of 134 million public webpages — an order of magnitude larger and significantly more intricate than ever used for this sort of research.” Sphere is open sourced, which means third parties may be able to tailor its fact-checking algorithms for specialized use, such as legal, medical and architectural. Read more
By
Paula ParisiJuly 13, 2022
U.S. tech execs are experiencing app envy, with companies from Uber to PayPal and billionaires Elon Musk and Jack Dorsey setting their sights on building one-size-fits-all “super apps” to rival Tencent’s WeChat in China and SoftBank’s LINE in Japan. Where typical apps are built to do one thing really well, so-called super apps are generalists, which in theory means people will use them more often. Spotify and Snap have also expressed interest in super solutions, which have been popular in Asia since 2020 and are sparking new interest in the West. Read more
By
Paula ParisiJuly 13, 2022
BBK Electronics’ Oppo brand is garnering notice for Air Glass, natural-looking wireless glasses that sync to the company’s smartphones to serve-up augmented reality experiences. Though still in limited release, with no plans for distribution outside of China, the $745 glasses offer a hint of things to come even as Oppo is readying a next-gen version. Weighing in at just 30 grams, Air Glass is positioned as a basic device that delivers practical information, including navigation, weather, time and fitness tracking. Oppo characterizes the functionality as “assisted reality,” and its limited ambitions appear to be a strength. Read more
By
Paula ParisiJuly 12, 2022
Netflix has updated details for approved camera systems as part of its content delivery requirements. “While capturing at a higher resolution is certainly important to image quality, we know it’s not everything,” Netflix camera systems specialist Kris Prygrocki shared, emphasizing that other attributes include dynamic range, color accuracy, noise performance, sensor readout speed, compression, chrome subsampling and bit depth. Other considerations are post-production software support for the recorded file format, proper color management and metadata options, Prygrocki said. Netflix has had camera standards since 2019. Read more