Apple has secured main sponsorship rights to the Super Bowl LVII halftime show, with Apple Music replacing Pepsi, which had a lock on the slot for the past 10 years. The event takes place February 12, 2023, at the State Farm Stadium in Glendale, Arizona, broadcasting on FOX. The price wasn’t disclosed, but the NFL had reportedly been asking $50 million for the prime halftime positioning. The deal played out against a backdrop of the NFL’s Sunday Ticket rights sale, with a reported $2.5 billion asking price and Apple said to be the most serious bidder. Read more

IMAX Corp. has acquired SSIMWAVE, a leader in AI-driven video streaming solutions for $21 million in a mostly cash deal. Ontario-based SSIMWAVE lists Disney, Paramount Global and Warner Bros. Discovery among those currently using its technology, which lets streaming and broadcast providers deliver what IMAX says is “the best possible image” to any device for on-demand and live video. The move marks a significant expansion of IMAX’s strategy to deliver its own super-sized content at the highest quality to a variety of screens, including phones. As a service, SSIMWAVE fits IMAX’s financial strategy to generate new, recurring revenue. Read more

OpenAI has released a new open source AI speech recognition model called Whisper that can recognize and translate audio at levels it says compare in accuracy and robustness to human abilities. Case uses include transcription of speeches, interviews, podcasts and conversations. “Moreover, it enables transcription in multiple languages, as well as translation from those languages into English,” says OpenAI, which is open-sourcing models and inference code on GitHub “to serve as a foundation for building useful applications and for further research on robust speech processing.” Read more

Photo- and video-sharing social app Instagram is introducing the option for users to upload longer uninterrupted Stories of up to 60 seconds in duration, without automatically converting the video content into 15-second mini-clips as was previously the norm. The Meta Platforms-owned network began testing the update with select users in December 2021 and just announced that the feature is rolling out to all global users. Allowing content creators to share 60-second Stories in one slide is expected to be a welcome change for both users and viewers. Read more

Meta Platforms is planning staff reductions as part of a 10 percent cost reduction goal, reports say. Stalled growth and increased competition are among the reasons cited by 20 additional tech firms who have since the summer been contracting their workforce. In the case of Meta, it appears to also be a matter of reallocating funds so as not to drastically scale back its metaverse ambitions. Departments there are being reorganized and affected workers are being encouraged to apply for other jobs within the company. Word is Alphabet’s Google is also seeking to fill vacancies by reassigning existing staff. Read more