YouTube Shorts, now two years old, is making a splash with the marketing community, which finds the feed of vertically oriented videos of up to 60 seconds a viable alternative to TikTok content. Creators of YouTube Shorts can add music, hashtags and other features. In June, the company said that of YouTube’s more than 2 billion logged-in viewers watching videos each month, about 1.5 billion of them are also watching YouTube Shorts, a statistic that captured the attention of advertisers and the media by surpassing TikTok’s 1 billion monthly users in five years. Read more

Congresswoman Rashida Tlaib (D-Michigan) is working on new legislation to help musicians boost their share of the revenue pouring into streaming services, which currently sits at fractions of a cent per stream. Tlaib is working with the Union of Musicians and Allied Workers (UMAW) on a new royalty program that would increase the royalty rate per-stream model. Tlaib and her team are actively collaborating to draft the resolution. The Recording Industry Association of America says that streaming accounts for 83 percent of all recorded music income.  Read more

Interest in natural language processing (NLP) as an AI training tool is exploding, with analysts predicting a bumper crop of new startups. One such startup, Humanloop, is already gaining attention, having just pulled in $2.6 million in seed funding led by Index Ventures with participation by Y Combinator, LocalGlobe and AlbionVC. Founded in 2020 by computer scientists from the University of Cambridge with alumni from Google and Amazon, the company says its technology makes it “significantly” easier for companies to leverage NLP that helps humans “teach” AI algorithms. Read more

Lyft Media is the new business unit under which the ride hailing company is consolidating its advertising sales activities. More than two years since Lyft acquired Halo Cars Inc., manufacturer of car-top digital monitors, it is renewing its focus on generating ad revenue. In-car tablets that show advertisements in addition to letting riders track routes, control music and tip and rate their drivers are being testing in Los Angeles and by year’s end will be in 25 percent of Lyft vehicles there and in Washington D.C., Chicago and San Francisco. Read more

Warner Bros. Discovery reported Thursday that the number of direct-to-consumer subscribers to HBO, HBO Max and Discovery+ was up 1.7 million since the close of Q1, for a total of 92.1 million subs. As part of its effort to reach a broader streaming audience, the company plans to launch a combined subscription version of HBO Max and Discovery+ in summer of 2023. CEO David Zaslav revealed that the company is also exploring a free ad-supported TV service. “We see potential,” Zaslav said of launching a discrete FAST service, one that may offer different content from what is currently available on the premium VOD platforms. Read more