Content creators who relied on remote workflows through the height of COVID-19 now realize those protocols are here to stay. Centralized cloud-based data repositories are a convenient hub from which to manage the processing of sound and image throughout production. The HPA NET lunch event, “Color Grading in the Cloud: A Case Study” analyzed that critical step from the perspective of the short film “Fathead,” produced by the Entertainment Technology Center@USC. “Fathead” was shot on a volume stage and uploaded from the camera to the cloud, where the entire workflow took place. Read more

Data centers can be hazardous to the workers that build and maintain them, with exposure to live electrical wires and dangerous chemicals part of the job. Now tech firms including Microsoft and Meta Platforms are exploring how artificial intelligence can be used to make data centers safer for employees. Microsoft is working on an AI system that triggers alerts to prevent or mitigate dangerous incidents, while Meta is also analyzing ways AI can optimize data centers operating under extreme environmental conditions in order to prevent safety hazards. Read more

The European Union unveiled a new code of practice for disinformation, a glimpse at the regulation Big Tech companies will be dealing with under upcoming digital content laws. Meta Platforms, Twitter, TikTok and Google have agreed to the new rules, which update voluntary guidelines. The revised standards direct social media companies to avoid advertising adjacent to intentionally false or misleading content. EU policymakers have said they will make parts of the new code mandatory under the Digital Services Act. Platforms agreeing to comply with the new rules must submit implementation reports by early 2023. Read more

The National Labor Relations Board announced over the weekend that 65 Apple employees at a Towson, Maryland store (near Baltimore) have voted to unionize (33 voted against). The Apple CORE (Coalition of Organized Retail Employees) will become part of the International Association of Machinists and Aerospace Workers (IAM). The decision follows a growing labor trend across restaurant, retail and tech industries, while marking a first for Apple’s more than 270 U.S. retail locations. The Towson facility is the third Apple Store to conduct a union drive this year, but the first to hold an official vote. Read more

Twitter’s 8,000 employees were treated to a question-and-answer session with Elon Musk on Thursday, the first staff meeting the tech entrepreneur has conducted since his bid to purchase the company for $44 billion. The hour-long meeting, which was live-streamed to the Twitter staff, touched on a wide range of topics, including aliens and “the nature of reality” as well as interests closer to home, such as layoffs, growth plans and, of course, TikTok. The move seemed to reinforce Musk’s intent to close the Twitter deal after suggesting in April that it was “on hold.” Read more