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Streaming Ads That Play While TVs Are Off a Costly Problem

Some streaming platforms are continuing to stream TV commercials even after viewers turn off their sets, costing brands an estimated $1 billion per year in wasted fees, according to new research. The news comes as streaming gains in popularity and premium services like HBO Max, Disney+ and Netflix dabble in ad-supported streaming tiers. A study by iSpot.tv and GroupM indicates roughly 17 percent of television ads playing through connected streaming devices are playing on a dark TV set, which is possible because when regular TVs are turned off that action isn’t always conveyed through HDMI ports. Read more

Password Era Coming to End as Providers Support Passkeys

Weak and repeated passwords are a huge vulnerability when it comes to navigating one’s digital life, and it appears 2022 is the year online companies will make a concerted effort to navigate users away from passwords altogether. At the WWDC 2022 developer conference last week, Apple announced passwordless logins across iPhones, iPads, Macs and Apple TVs. Later this year, iOS 16 and macOS Ventura users will be invited to log into apps and websites using passkeys. Once a passkey is set up for an app or site, it gets stored on the device used to activate it. Tech giants Google and Microsoft are also backing the passkey protocol. Read more

Netflix Builds-Out Its Game Portfolio and Unveils New Series

Netflix has unveiled new mobile game titles, including some derived from the streamer’s popular shows. Games developed from “The Queen’s Gambit,” “Too Hot to Handle” and “Shadow and Bone” join a gaming lineup that Netflix hopes to grow from an existing library of 22 to at least 50 titles by December, the company revealed at its annual Geeked Week virtual event, which wrapped on Friday. The games are available on iOS and Android, requiring users to authenticate their Netflix accounts. The streamer also introduced game-inspired animated series, including “The Cuphead Show!” and “Sonic Prime.” Read more

Meta Shifts Focus and Investments as It Looks to Cut Costs

Meta Platforms is reportedly ceasing production of consumer version of its Portal video calling device, but will continue manufacturing the Meta Portal (formerly Facebook Portal) — which can connect up to 50 participants — for business use, according to recent reports. The company is also said to be cutting back on Reality Labs investments, reportedly shelving plans to release the augmented reality glasses developed under the codename Project Nazare, expected to come to market in 2024, and is skipping ahead to a more advanced, second generation version. Read more

Twitter Expands Its E-Commerce Efforts with ‘Product Drops’

Twitter is expanding its online shopping initiatives with features including “Product Drops,” which allow e-commerce merchants to tease upcoming availabilities. “People come to Twitter to talk about products and product drops every day. And merchants have long been dropping products on Twitter without any native product support,” Twitter explained. Product Drops connects the two. Participating merchants can add a “Remind Me” button on upcoming product tweets. Users who tap it receive in-app notifications around the drop that connects to a “shop on website” button, while clicking the tweet itself opens a product page with pricing and details. Read more

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