Google DeepMind has made its latest AI image generator, Imagen 3, free for use in the U.S. via the company’s ImageFX platform. Imagen 3 will be available in multiple versions, “each optimized for different types of tasks, from generating quick sketches to high-resolution images.” Google announced Imagen 3 at Google I/O in March, and in June made it available to enterprise users through Vertex. Using simplified natural language text input rather than “complex prompt engineering,” Google says Imagen 3 generates high-quality images in a range styles, from photorealistic, painterly and textured to whimsically cartoony. Read more

Sony Electronics is releasing two new 4K handheld camcorders. The NXCAM HXR-NX800 is aimed at consumer workflows, while the XDCAM PXW-Z200 is built for professional applications. Both models utilize artificial intelligence recognition capabilities, high-precision autofocus, 20x optical zoom, a variable neutral-density filter and assignable lens ring. The camcorders also feature Sony’s newest BIONZ XR image processors. “The cameras are suited to individuals and small teams” in the informational broadcast and educational fields, with a market debut planned for September. The HXR-NX800 will retail for $3,300 and the PXW-Z200 for $4,000. Read more

YouTube has expanded its relationship with Shopify, allowing more merchants to make their products available for creators to tag in their shopping content. All eligible Shopify Plus and Advanced merchants in the U.S. are now able to sign up for YouTube Shopping’s affiliate program through the Google & YouTube app on Shopify, which is expected to significantly increase the number of participating brands and products. According to YouTube, viewers watched over 30 billion hours of shopping-related videos in 2023. Broadening the scope of its Shopify deal is expected to make YouTube more competitive with TikTok Shop. Read more

California-based semiconductor manufacturer AMD is looking to take on Nvidia for a bigger share of business from the artificial intelligence boom. AMD plans to purchase data center equipment maker ZT Systems in a cash and stock deal that values the company at $4.9 billion. The deal, which is subject to regulatory approval, is part of AMD’s goal of offering a wider selection of chips, software and system designs to big data enterprise clients such as Microsoft, Google, Meta Platforms and Apple. Privately held ZT Systems, based in New Jersey, makes gear and server solutions for cloud computing and related infrastructure. Read more

Meta is rolling out new Threads features for brands and creators in its continued push to take market and audience share from X. Although the Threads social networking platform still does not accept advertising, it is clearly working to create a brand friendly environment as it prepares to launch paid media. The platform has added insight tools that measure content performance across age, gender and geography. Also new is the ability to reorder columns and to save up to 100 drafts per account. Scheduled posts are “coming soon.” The new features are available for web users and are being explored for mobile. Read more