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Amazon Intros Invite-Based Ordering for High-Demand Items

Amazon is combatting inventory shortages with a new invite-based ordering protocol for high-demand products, starting with U.S. fulfillment of the Sony PlayStation 5 game console, followed by Microsoft’s Xbox Series X. The idea is to prevent hoarding by “scalpers” who program bots to buy in quantity then resell the items at significant markup. Participation does not require Prime membership, merely a request for the invitation. Amazon plans to roll the program out to more countries as it strives to ensure a positive shopping experience for individual customers and households. Read more

Seattle ‘Pay Up’ Legislation Created to Support Gig Workers

Seattle’s City Council has unanimously passed the “Pay Up” bill, designed to improve working conditions and compensation for on-demand gig workers, increasing wages and mileage reimbursement for the region’s app-based labor pool. Beginning in 2023, apps including DoorDash, Grubhub and Uber Eats will be required to pay delivery drivers per-minute and per-mile rates, with the clock ticking the minute the drivers accept an order. Pay Up is the first step in Seattle’s ongoing effort to protect app-based workers, which one councilmember called “one of the fastest growing sectors in our economy.” Read more

New Gracenote Distribution Dynamics Measures Bingeability

Nielsen’s Gracenote media data division is launching the Distribution Dynamics and Program Availability Archive to measure “bingeability.” The company says the new datasets will help content owners and buyers optimize program licensing and acquisition strategies by providing insights into programming characteristics that drive regular consumption. “The new thinking prioritizes understanding of why certain content resonates with viewers and what drives engagement,” Gracenote says, adding that “clarity on the characteristics of content that drive viewership and understanding the historical placement of content are key to generating the maximum value out of programming in the future.” Read more

NESN Is First Regional Sportscaster Offering DTC Streaming

Regional Sports Network NESN is launching a subscription streaming service called NESN 360 for $29.99 per month, with the first month priced at $1. NESN 360 allows fans to purchase a direct subscription to NESN’s live programming and video-on-demand content. Launched in partnership with the Boston Red Sox, the Boston Bruins and Major League Baseball, NESN 360 makes NESN the first regional sports network in the country to launch a direct-to-consumer service bypassing cable. Annual subscriptions are priced at $329.99 and include eight tickets to see the Red Sox play in 2022. Read more

Sony: Smartphone Camera Tech Will Make DSLRs Obsolete

A top Sony executive predicts smartphones will make DSLR cameras obsolete by 2024. Speaking at a business briefing, Sony Semiconductor Solutions president and CEO Terushi Shimizu said the company expects smartphone cameras “will exceed the image quality of single-lens reflex cameras within the next few years,” Nikkei Asia reports. According to the Sony presentation, “still images are expected to exceed interchangeable lens camera (ILC) image quality” within three years. In addition to the older DSLR tech that has fallen by the wayside, the ILC category also includes more modern mirrorless cameras. Read more

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