Google announced the company is making its new AI assistant Gemini Live available free to all Android users. The move follows the feature’s release last month to Gemini Advanced subscribers. This general release will occur gradually, and only in English for the time being. Gemini Live lets users have a more natural, free-flowing conversation with their phones than was available through Google Assistant via the “Hey, Google” prompt. Gemini inquiries are meant to be conversational, eliciting a back and forth that queriers can interrupt, adding more detail or veering to another topic entirely. Read more

Dolby Labs has introduced cloud-based solutions to support clients with real-time, interactive streaming capabilities. The announcement, made from IBC 2024 in Amsterdam, follows Dolby’s July acquisition of streaming tools provider THEO Technologies, which services top sports, media and entertainment companies worldwide. Dolby and THEO promise streaming that is “more interactive, personalized, and delivered with extremely low latency.” Dolby will also offer a new capability, THEOads, providing an advertising environment “that is optimized for the dynamic nature of live content.” Read more

Blackmagic Design announced that its new URSA Cine 17K 65 camera is available for orders from resellers worldwide, starting at $29,995. The cinema camera, which includes a massive 65mm RGBW 17,520 x 8,040 sensor with larger photo-sites for 16 stops of dynamic range, was previewed in April at NAB. Its features include interchangeable PL, LPL and Hasselblad lens mounts and industry standard Lemo and Fischer connections. The base model comes with 8TB of internal storage and also has high-speed networking built-in for media uploads and syncing to Blackmagic Cloud. Read more

In its ongoing effort to strike the right balance between ad targeting and consumer data collection, Google Ads is introducing a new process it calls “confidential matching.” Relying on the hardware and software used for confidential computing in Trusted Execution Environments (TEEs), Google says this new approach allows businesses to securely manage their first-party data. They’ll still be able to use it to reach customers and measure the impact of their digital ad campaigns, but the information will be isolated “during processing so that no one — including Google — can access the data being processed.” Read more

A new study by Roku and National Research Group found that streaming may be a more effective marketing tool for theatrical exhibition than social media or television. According to the research, 44 percent of what the survey categorizes as “moviegoing streamers” claim a trailer on a streaming service would increase their interest in seeing a film in a theater while 43 percent indicate the same of trailers on social media. These numbers slightly edged out the 41 percent who say ads on broadcast or cable TV would encourage them to visit a theater. However, it’s worth noting that the survey also suggests 72 percent pay more attention to TV commercials than ads on social platforms. Read more