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Meta Says It Will Sell Giphy per UK Competition Unit’s Order

The UK’s Competition and Markets Authority has rendered a final decision ordering Meta Platforms to sell its Giphy marketplace for animated GIFs. Meta acquired the U.S.-based Giphy in 2020. The CMA subsequently found the purchase anticompetitive, determining the move would stunt innovation in UK display advertising and limit social media choices for consumers. After Meta failed to decisively win an appeal, the matter went back to the CMA, which this week reaffirmed its earlier decision and ordered Giphy sold. Meta said in a statement it is “disappointed by the CMA’s decision,” but won’t pursue further appeal. Read more

Lenovo Teases Rollable Display Concepts for Mobile Devices

Lenovo is among the companies developing early rollable mobile displays. At Lenovo Tech World 22, a virtual event hosted by the Hong Kong-based company, a rollable-screen laptop was showcased along some rollable smartphones, a format that is generating a great deal of interest. Lenovo Intelligent Devices Group president Luca Rossi previewed a concept ThinkPad laptop with a vertically extending screen, calling the potential of such a device “compelling,” taking “multitasking, browsing, and mobility applications to another level.” Read more

Netflix Tops Q3 Forecasts as the Service Schedules Changes

Netflix beat Q3 expectations, adding more than 2.4 million subscribers, more than twice the StreetAccount projection. The majority of growth was generated in the Asia-Pacific region, accounting for an additional 1.43 million paid accounts, while North America increased by 100,000. Improvements on the top and bottom lines sent Netflix shares surging more than 14 percent after Tuesday’s bell. Revenue was $7.93 billion, versus a $7.837 billion Refinitiv estimate. That was up almost 6 percent from Q3 2021, although the $1.4 billion in profit represents a 3 percent decrease from the same period last year. Meanwhile, Netflix will launch its ad-supported tier in two weeks and plans to start cracking down on account sharing in 2023. Read more

TikTok Launches User Profile Kit and Intros Focused View Ads

TikTok is launching a new feature called Profile Kit that gives creators the option of displaying up to six videos on other sites. In-app access to off-site link-in-bio landing platforms is a feature of the Profile Kit, with freemium social media landing page Linktree announced as TikTok’s first Profile partner. Some are calling the Profile Kit expansion a savvy way for Tiktok to spread its influence with a light footprint during a time of regulatory scrutiny. Leveraging engagement, TikTok is also launching Focused View, an ad unit that advertisers will pay for only if users engage for at least 6 seconds. Read more

Short-Form Video Platform Triller Creates a New Virtual World

Triller, a short-form video sharing app acquired in 2019 by Hollywood financier Ryan Kavanaugh’s Proxima Media, is launching a platform called Metaverz for immersive experiences ranging from sports and concerts to social events that take place “past the velvet rope” in virtual nightclubs populated with influencers, creators and celebrities. Right now, the company is previewing a video that showcases what looks like basic video game graphics, although Triller is touting a partnership with Singapore-based Epik, a blockchain-focused firm described in the Metaverz announcement as “a leading global platform for AR/VR and gaming experiences.” Read more

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