By
Paula ParisiJune 24, 2022
TikTok had its first official presence at the Cannes Lions Festival of Creativity on the French Riviera, where the ByteDance mobile video platform competed with the likes of Amazon, Netflix, Activision Blizzard, Spotify, Reddit and Meta Platforms for the attention of the world’s biggest brands and top advertising agencies. Touting its viral appeal and popularity among key demographics including Gen Z, millennials and social influencers, the company hosted a cabana on the beach with dedicated space to make TikTok videos, held meetings in a nearby suite and participated onstage at the Palais des Festivals. Read more
By
Paula ParisiJune 23, 2022
Google News is trying to keep peace with publishers while adding functionality to its feed with a revamped desktop that lets users customize up to three topics on the home screen. For example, Local News, World News and Top Picks can be set to display across three-columns. Meanwhile, the global payment battle between content providers and Alphabet’s aggregator has achieved closure in France, where the competition authority said a settlement has been reached after a two-year legal battle and a $525 million fine. Terms include a pledge from Google to give news providers estimates of indirect revenue generated from news content that appears in its search results. Read more
By
Paula ParisiJune 23, 2022
Meta Platforms is sweetening the pot for creators on Facebook and Instagram by deferring revenue sharing to 2024 and allowing paying subscribers on other platforms access to subscriber-only Facebook Groups. Meta CEO Mark Zuckerberg says Meta is testing an Instagram destination creators can use to get discovered and paid for content. Meta will also be opening its Reels bonus program to more Facebook users and letting a wider range of creators participate in Facebook’s Stars tipping feature. The company is also expanding last month’s Instagram NFT test as eBay announces purchase of the KnownOrigin NFT marketplace. Read more
By
Paula ParisiJune 23, 2022
Meta Platforms has agreed to change its advertising technology and pay a $115,054 fine to settle a Justice Department claim of race and gender discrimination by the algorithm used to display its housing ads. “Meta will — for the first time — change its ad delivery system to address algorithmic discrimination,” U.S. attorney for the Southern District of New York Damian Williams said in a statement. “But if Meta fails to demonstrate that it has sufficiently changed its delivery system to guard against algorithmic bias, this office will proceed with the litigation.” Read more
By
Paula ParisiJune 22, 2022
With Apple expected to announce an AR/VR headset by year’s end, Meta Platforms CEO Mark Zuckerberg is wasting no time trying to saturate the market with Meta Quest 2 games and gear, while priming the pump for the Meta Quest Pro, which some say may debut as early as this fall. June has seen a summer sale of up to 40 percent off on 60 Quest 2 games. And last week, Zuckerberg mounted a shock and awe offensive, previewing several early prototypes, including the Holocake 2 — Meta’s lightest, thinnest VR headset, which plays PC virtual reality games. Read more