Google is advancing to the next stage of trials for its Privacy Sandbox — a  proposal centered on advertising relevance and measurement. The new Sandbox ad targeting tech stack is under consideration as a replacement for the tracking-based cookie approach that has been the norm in Chrome. Described as a revenue-friendly user privacy enhancement, the new stack is being discussed as potentially going into effect in the second half of 2023. Starting last week, developers could begin global testing of the Topics, FLEDGE, and Attribution Reporting APIs in the Canary version of Chrome. Read more

Apple is exploring various financial technologies for future products that would reduce the company’s reliance on third-party products over time, reports say. Payment processing, lender risk assessment, consumer credit reports, dispute mediation and fraud analysis are among the areas Apple is looking into, according to those who claim knowledge of the situation. The move would build Apple’s profile in a category that currently includes Apple Wallet, branded credit cards, peer-to-peer payments and a merchant app involving iPhones. As previously reported, Apple is also working a subscription hardware model and further enhancements to Apple Pay. Read more

Google Shopping is introducing new tools to help merchants and brands improve online sales performance. A Shopping Experience Scorecard will provide retailers the opportunity to earn a “Trusted Store” badge. In addition, Google is offering data analytics, including a conversion rate measurement tool, a price comparison feature and shipping and return overview pages. Since revamping its market portal as Google Shopping in 2019, the company has been trying to make it easier for users to “research and buy” using Google Search. Read more

Community forum aggregator Reddit is looking into expanding user-generated video content. Although it hasn’t yet reached the testing phase, reports say the platform is exploring a TikTok-like suite of editing tools, including a reaction feature comparable to Stitches and Duets (which have inspired similar functionality on Instagram’s Reels and Snapchat’s Spotlight). Reddit already supports video, but not reactions. Reportedly, its interest at this early stage is in reactions as an engagement tool for discussions, not in fostering a full-blown creator economy like TikTok, Instagram and Snapchat. Read more

Following last year’s “invitation only” rollout, Amazon has released the Glow projector for kids in the U.S. The touch-sensitive 19-inch Glow image can be used for gameplay, arts, storytime and more. It also has an 8-inch LCD screen for video calls, making it a way “for little ones to enjoy hands-on activities while adults simultaneously — and remotely — join in the fun” using a free app for smartphones and tablets. The $300 price includes a 1-year Amazon Kids+ subscription featuring thousands of books, games and the ability to chat with popular Disney characters. Read more