A Pew Research study finds the public has a cautionary attitude toward artificial intelligence and human enhancements, with concerns about potentially unintended consequences of autonomous machines, and fear of what accelerated change in these areas might mean for society. The survey of more than 10,250 U.S. adults in November 2021 examined opinions of six technologies broken down into two categories: AI and bioengineering, with crossover in the area of AI-enhanced exoskeletons. Across all categories, a majority believe that federal government and “end users” should be involved — along with the creators or inventors — in setting standards. Read more

Google is advancing to the next stage of trials for its Privacy Sandbox — a  proposal centered on advertising relevance and measurement. The new Sandbox ad targeting tech stack is under consideration as a replacement for the tracking-based cookie approach that has been the norm in Chrome. Described as a revenue-friendly user privacy enhancement, the new stack is being discussed as potentially going into effect in the second half of 2023. Starting last week, developers could begin global testing of the Topics, FLEDGE, and Attribution Reporting APIs in the Canary version of Chrome. Read more

Apple is exploring various financial technologies for future products that would reduce the company’s reliance on third-party products over time, reports say. Payment processing, lender risk assessment, consumer credit reports, dispute mediation and fraud analysis are among the areas Apple is looking into, according to those who claim knowledge of the situation. The move would build Apple’s profile in a category that currently includes Apple Wallet, branded credit cards, peer-to-peer payments and a merchant app involving iPhones. As previously reported, Apple is also working a subscription hardware model and further enhancements to Apple Pay. Read more

Google Shopping is introducing new tools to help merchants and brands improve online sales performance. A Shopping Experience Scorecard will provide retailers the opportunity to earn a “Trusted Store” badge. In addition, Google is offering data analytics, including a conversion rate measurement tool, a price comparison feature and shipping and return overview pages. Since revamping its market portal as Google Shopping in 2019, the company has been trying to make it easier for users to “research and buy” using Google Search. Read more

Community forum aggregator Reddit is looking into expanding user-generated video content. Although it hasn’t yet reached the testing phase, reports say the platform is exploring a TikTok-like suite of editing tools, including a reaction feature comparable to Stitches and Duets (which have inspired similar functionality on Instagram’s Reels and Snapchat’s Spotlight). Reddit already supports video, but not reactions. Reportedly, its interest at this early stage is in reactions as an engagement tool for discussions, not in fostering a full-blown creator economy like TikTok, Instagram and Snapchat. Read more