By
Paula ParisiFebruary 24, 2022
The global smart home device market is pegged at $41.2 billion in 2022, and is expected to hit $73.1 billion by 2026, according to Global Industry Analysts. That’s one reason companies like Apple, Google, Samsung and Amazon have established smart home platforms that enable mobile phones or Alexa to change thermostat settings or turn on the lights using apps that don’t require much fuss. But when it comes to interoperating among various devices and appliances, that’s where an industry standard comes in handy, and Matter, which debuts this year, expects to fill that niche. Read more
By
Paula ParisiFebruary 24, 2022
As NFTs work their way into the social fabric via digital art and collectibles, there is speculation that their usefulness is only beginning to be understood. While non-fungible tokens have gained popularity due to their use in illustration, music, entertainment, gaming and sports, as a medium they’re still in their infancy. As units of data saved onto a blockchain, the provenance of every NFT is trackable, substantiating ownership and authenticity. As such, there is interest in using them for everything from educational credentialing and documenting medical treatment to automotive applications and philanthropic fundraising. Read more
By
Paula ParisiFebruary 23, 2022
Rumblings are surfacing about the impact to Meta Platforms advertising on Facebook and Instagram due to increased costs resulting from the new user privacy policy introduced by Apple last summer. Meta expects to take a hit of as much as $10 billion to this year’s revenue as a result of the change, which requires users to grant permission to apps to track their activity for advertising purposes. Meta’s market value dropped by roughly $300 billion in the wake of that forecast. In light of Google’s discussion this month of implementing privacy changes of its own, it remains to be seen whether the changes are triggering a digital advertising transition or crash. Read more
By
Paula ParisiFebruary 23, 2022
The legislative tide seems to be turning against Apple and its App Store, marking what some note is a shift in attention previously trained on Meta Platforms and its alleged child endangerment through Facebook and Instagram, Amazon’s behavior toward its retailers, and Alphabet’s advertising controls on Google. The Apple attack is building worldwide, as Dutch antitrust watchdog Authority for Consumers and Markets (ACM) on Monday fined Apple $5.7 million over what it says are abusive payment requirements that prohibit developers from using third-party platforms for dating app fees. Read more
By
Paula ParisiFebruary 23, 2022
Having ridden the short-form video wave to popularity, TikTok now faces a quandary: advertisers want longer-form content in which to place their messaging, while users say they don’t even have sufficient attention span for minute-long videos. Last year, a TikTok survey indicated 50 percent of its users find clips of more than a minute stressful, and about a third of them zip through 60-second clips at double-speed. “It’s not because I don’t have time, but because I can’t concentrate,” one twentysomething user reportedly explained in a survey response. Despite that feedback, TikTok began experimenting through the second half of 2021 with videos of five minutes and 10 minutes. Read more