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Big Tech Fights Antitrust Bill as Congress Moves Toward Vote

Big Tech is pulling out all the stops to prevent Congress from signing the American Innovation and Choice Online Act (AICO) into law before the midterm elections. Amazon and Alphabet have rallied forces in opposition to the antitrust measure whose principal goal is to halt “self-preferencing,” or the ability of online giants to use their market strength in one area to help boost sideline subsidiaries through preferential treatment. For instance, Alphabet using its wholly-owned search engine Google to promote its own shopping or travel products. Read more

WWDC: Apple Unveils macOS Ventura, iOS 16, MacBook Air

Apple unveiled a slew of new tech at WWDC 2022, previewing macOS Ventura, iOS 16, iPadOS 16, watchOS 9, the next MacBook Air with new M2 chip, the Apple Pay Later service, password updates, new security features and more. Propelled by the tagline “Personal is powerful,” iOS 16 is crafted around helping customers create individual experiences, with ways to customize the Lock Screen, organize desktops and optimize video calls. The Stage Manager feature of macOS 13 Ventura allows easier multitasking and promises updates to improve Spotlight and Apple Mail. Safari is substituting “passkeys” for passwords, allowing users to login to websites using their iPhones or Macs. Read more

Direct-to-Consumer Marketers Seek Social Media Alternatives

Direct-to-consumer startups that previously relied mainly on Facebook and Instagram to reach customers continue to adapt strategies more than a year after Apple’s privacy policy revisions forced massive change on the digital advertising sector. Brands that were marketing before Apple’s privacy changes took effect last year had an opportunity to build customer bases using the uniquely specific targeting opportunities once offered by social media. Newer entities, however, are struggling to get a toehold as they search for comparable tools, looking well beyond the traditional social platforms. Read more

YouTube Helps Integrate TVs and Smartphones with New App

YouTube has reimagined the remote control with a new feature that not only controls basic TV functions using an app, but lets users integrate more deeply with YouTube content — sharing videos, browsing and leaving comments, using Super Chat and Super Stickers and signing-up for channel memberships. YouTube on TV head of design Brynn Evans says the feature is the result of “hundreds of hours” researching user experiences with YouTube on televisions. Traditional remotes make it difficult to navigate on most TV sets, which typically don’t have web browsers built in, Evans says. Read more

Apple realityOS Headset Reportedly on Deck for 2023 Release

Buzz is heating up on Apple’s new mixed reality headset, with the company reportedly securing “Iron Man” director Jon Favreau to create content for the new platform that brings to life the dinosaurs from “Prehistoric Planet,” the Apple TV+ documentary on which he served as executive producer. The headset, anticipated for 2023 release, is expected to offer both virtual- and augmented-reality experiences, and will run realityOS, or rOS software. Details broke on the eve of Apple’s Worldwide Developers Conference, June 6-10, but has not been announced during WWDC. The device will position Apple to compete with Meta, Microsoft and soon Google in the AR/VR space. Read more

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