Amazon Style, an IRL clothing store, will open in Los Angeles later this year. The 30,000-square-foot retail establishment, located in Glendale’s upscale Americana at Brand open-air mall, will feature high-tech dressing rooms from which shoppers can electronically summon items as Amazon attempts to address the “pressure points” of traditional clothes shopping. Amazon has been experimenting with physical retail since 2015 when it opened a bookstore in Seattle. In 2017 it purchased the Whole Foods grocery chain for $13.7 billion, and has since then experimented with various formats, including “grab-and-go” convenience stores. Read more

Microsoft has made a nearly $70 billion offer to buy Activision Blizzard in a move that will bolster its Game Pass franchise, instantly expand its reach in mobile gaming, and create a content platform for the consumer virtual worlds that are expected to be big business in coming years. Statista estimates the global gaming market generated just over $178 billion in revenue in 2021, more than PwC projections for video streaming (almost $59 billion) and box office ($23 billion) combined. When the transaction closes, Microsoft says it will be the world’s third-largest gaming company by revenue, behind Tencent and Sony. Read more

Game giant Unity is using its game engine technology to help businesses make “digital twins” of real-world objects, environments and even people. These virtual entities take the brunt of testing products, machines and environments. Currently there are dozens of companies reportedly using Unity’s game engine to model digital doubles that can sub-in for robots, manufacturing lines and buildings, among other things, virtually operating and monitoring them even as they are optimized and trained. These twins rust when exposed to water and respond to things like temperature. They learn to avoid a ditch or call attention to a broken part. Read more

YouTube is closing its original content group, citing the explosive growth of its revenue sharing YouTube Partner Program, which now has more than two million creator participants, chief business officer Robert Kyncl posted on Twitter Tuesday. “With rapid growth comes new opportunities and our investments can make a greater impact” applied towards initiatives like its TikTok competitor YouTube Shorts as well as the Black Voices and YouTube Kids funds and live shopping programs, Kyncl wrote. The six-year-old division’s run ends March 1 with the exit of global head of original content Susanne Daniels, although some content will continue in a limited capacity. Read more

VPN Unlimited has agreed to block BitTorrent traffic via sites such as The Pirate Bay as well as access to online pirate services on U.S. servers. The move is part of a settlement in a federal lawsuit brought by a consortium of independent film production companies. The complaint alleges that VPN Unlimited’s subsidiary KeepSolid Inc. has perpetuated widespread copyright infringement. BitTorrent sites YTS and RARBG are also targeted in the settlement. By failing to disconnect repeat offenders, VPN and KeepSolid are accused of encouraging copyright infringement. Read more